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The An
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Tics of fA
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9

The Analytics

of Facebook

Social media is the latest big thing in marketing,

but it’s even better when impact can be shown

not just with strong opinions but with numbers to

demonstrate successes in customer engagement,

satisfaction, increased page views, and even return

on investment (ROI). In this chapter, we’ll review

the basics of analytics so you know what to track

and what is important.

Chapter Contents

Keep Score with Metrics and Monitoring

Keep score with Metrics and Monitoring

Facebook Return on Investment and the

Mayo Medical School

Measure Engagement with Insights

When Facebook Isn’t Quite Enough:

Landing Pages