(^235) ■
Organizati
Onal C
Onsiderati
Ons

10

Organizational

Considerations

Organizations of all types are waking up to the

possibilities of social media. But the overall impor-

tance of social media and the tactics you use will

largely be based on what your organization is and

how it views marketing, customer engagement,

risk, and being on the “cutting edge.” It will also

impact access to resources, who you can hire, how

quickly you can act, and what you ultimately need

to get things done. In this chapter, we’ll look at

roles universal to any organization and how dif-

ferent types of organizations can best utilize social

media.

Chapter Contents

Roles and Responsibilities

Roles and Responsibilities

How Facebook Works in Different

Organizations

Some Final Tips on Facebook for B2B

Marketing