Facebook Marketing: An Hour a Day.

14

c h a p t e r

1 :

Internet Market

Ing 1985–2010

■

gotten increasingly more comfortable with sharing personal information online and

in social networks. People live their lives offline and report on what happens online.

Yesterday’s privacy intrusion is today’s opportunity to share life’s intimate details with

friends, acquaintances, and sometimes strangers alike. From a marketer’s perspective,

we’ve never had an opportunity like this, where so much information is available about

consumers. Information that was once trapped in databases is now accessible in aggre-

gate form from Facebook and its competitors. We have an unprecedented opportunity

to use these technologies to share the value of our products and services not with the

general public, but rather with people who are very likely to be interested in hearing

from us. So let’s turn our attention to a snapshot of what we know about social media

usage and how we may be able to use social media most effectively when marketing

products and services.

Figure 1.7 Twitter home page

569641c01.indd 14 3/22/10 3:38:02 PM