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What Is Facebook?

2

What Is Facebook?

So what is this Facebook thing all about anyway?

In Chapter 1, we talked about what social media

means at a high level and how consumers are

changing behavior to share life’s details online. In

this chapter, we’ll break down the different social

networks and talk about how the individual parts

of Facebook come together for a user.

Chapter Contents

Social Networking and Social Media Defined

Social Network Landscape

Seven Truths of Social Networks

What You Want: Viral Marketing

Other Opportunities in Social Networking

Campaign Ideas

Facebook Basics

Friending

The News Feed

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