(^61) ■
Month 1: Create the Plan an
d Get Started

4

Month 1: Create the

Plan and Get Started

Now that we’ve gone through all the basic back-

ground information you need, it’s time to get

started on a project. Getting your colleagues com-

fortable with social media and all it entails—the

good and the bad—is a key factor for organiza-

tional buy-in and ultimately success. Remember,

these projects involve a lot of trial and error. Your

company and your management team have to be

comfortable with that dynamic if you are going

to have the flexibility you need to find a suc-

cessful social media marketing strategy for your

organization.

Chapter Contents

Week 1: Lay the Groundwork

Week 2: Draft and Present the Plan

Week 3: Establish a Presence with the

Facebook Profile and Friends

Week 4: Use Basic Facebook Features to

Promote Yourself