00Thaler_FM i-xxvi.qxd

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in this case. When zt≥1, there is no such problem because losses are penal-
ized at a single rate: 2.25 for zt=1, and higher than 2.25 for zt>1.
We adopt the following technique for dealing with the case of zt≤1: we
take the loss aversion component of the investor’s utility, namely


and for St=1 and a risk-free rate of Rf,t=3.86 percent, we compute E(v),
the expected loss aversion when the excess stock return is distributed as


logRt+ 1 – logRfN(0.06, 0.2^2 ),

a good approximation to the historical distribution of the excess stock re-
turn. We then compute the quantity for which an investor with utility
function


would have exactly the same expected loss aversion for this distribution of
the excess stock return, again with St=1. This λis our measure of the in-
vestor’s effective loss aversion for any particular zt<1.


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268 BARBERIS, HUANG, SANTOS

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