Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 761for Consumer Marketing’,” Journal of the Academy of Marketing Science,
Fall 1997, pp. 347–51; D L. Andrus, “Inside the Tornado: Marketing
Strategies From Silicon Valley’s Cutting Edge,” Journal of Marketing,
April 1997, pp. 97–99; Kim Schatzel, “The Dynamics of Technological
Innovation: The Evolution and Development of Information Technol-
ogy,” Journal of Product Innovation Management, January 1998, pp.
103–04; Karen A. Graziano, “The Innovator’s Dilemma: When New
Technologies Cause Great Firms to Fail,” Journal of Product Innovation
Management, January 1998, pp. 95–97; Thomas Kiely, “Obeying the Laws
of Cyberspace,” Harvard Business Review, September–October 1997, pp.
12–13; Edward McDonough, “Strategic Management of Technology and
Innovation,” Journal of Product Innovation Management, November 1997,
pp. 533–34.
17.“Chips: Breaking the Light Barrier,” Business Week,April 16, 2001,
pp. 74–75; “Handhelds That Do It All,” Business Week,February 12, 2001,
pp. 98–99; “Will Light Bulbs Go the Way of the Victrola?” Business Week,
January 22, 2001, p. 94H; “Dick Tracy, Meet ‘3G,’ ” The Wall Street Jour-
nal,January 18, 2001, p. B1ff.; “Raft of New Wireless Technologies Could
Lead to Airwave Gridlock,” The Wall Street Journal,January 8, 2001, p.
B1ff.; “Drive-by-Wire Technology Promises Simpler and Safer Car Con-
trol,” The Wall Street Journal,January 12, 2001, p. B1ff.; “Wireless
Telephones Shed Keypads to Make Way for Bigger Screens,” The Wall
Street Journal,January 11, 2001, p. B1ff.; “GSM, CDMA, TDMA Make
for a Wireless Tower of Babel,” Investor’s Business Daily, December 28,
2000, p. A5; “High-Tech Applications Transform Old Economy,” USA
Today, September 7, 2000, p, 3B; “In Dot-Com World, the Hot New
Thing Is the Old Telephone,” The Wall Street Journal,June 30, 2000, p.
A1ff.; “In Japan, the World Goes Flat,” The Wall Street Journal,June 29,
2000, p. B1ff.; “The World Is Your Office,” Fortune, June 12, 2000, pp.
227–34; “Wireless Summer,” Ti m e, May 29, 2000, pp. 58–66; “Wireless
Gets Easier and Faster,” Business Week,May 29, 2000, p. 34; “An Effi-
ciency Drive: Fast-Food Lanes Are Getting Even Faster,” The Wall Street
Journal,May 18, 2000, p. A1ff.; “E-Novel Approach Promises New Chap-
ter for Book Lovers,” USA Today, May 9, 2000, p. 1Bff.; “Chips for the
Post-PC Era,” Business Week,March 27, 2000, pp. 96–104; “Welcome to
2010,” Business Week,March 6, 2000, pp. 102–12; “Wireless Option Opens
Door to a New E-World,” USA Today, February 18, 2000, p. 1Aff.; “Wire-
less Takes to the High Wire,” Business Week,February 14, 2000, pp. 68–70;
“This Frame Fetches Photos from the Net, Staging a Slide Show,” The
Wall Street Journal,February 3, 2000, p. B1; “The Soul of a New Refriger-
ator,” Business Week,January 17, 2000, p. 42; “Driving a Stick,” Brandweek,
January 10, 2000, pp. 28–33; “Will the Future Be Written in E-Ink?” The
Wall Street Journal,January 4, 2000, p. B1ff.; “Made in Japan,” Fortune,
December 6, 1999, pp. 190–202; “GM Will Connect Drivers to the
World Wide Web,” The Wall Street Journal,November 3, 1999, p. B1ff.;
“Here Come Smart Phones,” Business Week,October 25, 1999, pp.
167–94; “Here Come PVRs: Is Network TV Doomed?” Ti m e, September
27, 1999, pp. 62–63; “So Many Megabytes, So Little Space,” The Wall
Street Journal,September 3, 1999, p. B1ff.; “Battle of the Batteries,” Busi-
ness Week,August 9, 1999, pp. 87–88; “Forget Microwaves: ‘Speed
Cookers’ Also Crisp and Brown,” The Wall Street Journal,June 30, 1999,
p. B1ff.; “Evolutionary Wars,” Brandweek, January 11, 1999, pp. 20–25;
“A PC in Your Car? Why?” Fortune, September 7, 1998, pp. 113–15; “In
HDTV Age, Successor to VCR Is a Long Way Off,” The Wall Street Jour-
nal,April 8, 1998, p. B1ff.; “The Automakers’ Big-Time Bet on Fuel
Cells,” Fortune,March 30, 1998, pp. 122C-P; “Take the Internet with
You in a Phone, Watch or Shoe,” USA Today,March 19, 1998, p. 1Bff.;
“Detroit’s Impossible Dream,” Business Week,March 2, 1998, pp. 66–68;
“Computer Industry Races to Conquer the Automobile,” The Wall Street
Journal,February 23, 1998, p. B1ff.; “Let’s Talk: Speech Technology,”
Business Week,February 23, 1998, pp. 61–80; “Technology, Not Fashion,
Now Seen as Crucial to Selling Athletic Shoes,” Brandweek,February
16, 1998, p. 16; “How Smart Sensors Keep Factories Humming,” Fortune,
March 17, 1997, pp. 144A-H; “In Digital Dorm, Click on Return for
Soda,” The Wall Street Journal,January 23, 1997, p. B1ff.; Noel Capon
and Rashi Glazer, “Marketing and Technology: A Strategic Coalign-
ment,” Journal of Marketing,July 1987, pp. 1–14. For more on privacy, see
Chapter 14, footnote #11 and Chapter 22, footnote #18.18.“Lessons of a Crisis,” Business Week,April 23, 2001, pp. 56–57;
“Made in Japan? Not for Home Team,” The Wall Street Journal,February
18, 1998, p. A6; “U.S. Backpedals on Law that Hung ‘Made in China’
Tag on European Goods,” The Wall Street Journal,August 8, 1997, p. A2;
Gopalkrishnan R. Iyer, “Anticompetitive Practices in Japan: Their
Impact on the Performance of Foreign Firms,” Journal of Marketing, Octo-
ber 1997, pp. 97–99; Michael G. Harvey, “Buy American”: Economic
Concept or Political Slogan?” Business Horizons,May–June 1993, pp.
40–46; “Made in America Becomes a Boast in Europe,” The Wall Street
Journal,January 19, 1994, p. B1ff.; Terry Clark, “National Boundaries,
Border Zones, and Marketing Strategy: A Conceptual Framework and
Theoretical Model of Secondary Boundary Effects,” Journal of Marketing,
July 1994, pp. 67–80.
19.For more on Lands’ End example, see “Border Crossings,” The Wall
Street Journal(Special Report: E-Commerce), November 22, 1999, p.
R41. For more on EU, see “Ready, Set, Euros!” Business Week,July 2,
2001, pp. 48–50; “Blair’s Euro Dilemma,” Business Week,June 25, 2001,
pp, 48–49; “Euro Leaves U.S. Investors Under the Weather,” The Wall
Street Journal,June 14, 2001, p. C1ff.; “There’s Really No Reason to
Worry about the Euro,” Business Week,June 11, 2001, pp. 60–62; “Future
of Euro Sparks a Marketing Contest,” Ad Age Global, March 2001, p. 21;
“Back from the Depths,” Business Week,January 8, 2001, pp. 52–53;
“The Euro: A Dismal Failure, a Ringing Success,” The Wall Street Journal,
November 6, 2000, p. A29ff.; “The Euro Mess,” Business Week,October
2, 2000, pp. 140–46; “What’s Really Wrong with the Euro? It’s Not the
Currency, But the Gov’ts,” Investor’s Business Daily, September 29, 2000,
p. A9; “Is Currency Intervention Enough to Hold Up Euro?” USA Today,
September 25, 2000, p. 1Bff.; “In Drug-Cost Debate, Europe Offers U.S.
a Telling Side Effect,” The Wall Street Journal,July 21, 2000, p. A1ff.;
“The End of a Free Ride for Carmakers?” Business Week,June 26, 2000,
p. 70; “Why the Euro Keeps Shriveling,” Business Week,March 27, 2000,
pp. 218–19; “Bon Voyage! Weak Euro Is Bonanza for U.S. Tourists,” The
Wall Street Journal,July 16, 1999, p. B1ff.; “Emergence of Euro Embodies
Challenge and Hope for Europe,” The Wall Street Journal,January 4,
1999, p. A1ff.; “Countdown to New Currency,” USA Today, December
28, 1998, p. 1Bff.; “The Euro: Are You Ready?” Business Week,December
14, 1998, pp. 62–72; “As the Euro’s Arrival Nears, Europe Braces for Lots
of Headaches,” The Wall Street Journal,November 30, 1998, p. A1ff.;
“Au Revoir, Malaise: Europe’s Economies Are Back in Business,” The
Wall Street Journal,April 9, 1998, p. A1ff.; “A Tale of Two Nations
Shows Europe’s Union Has Differing Sides,” The Wall Street Journal,July
28, 1997, p. A1ff.; “Europe’s Borders Fade and People and Goods Can
Move More Freely,” The Wall Street Journal,May 18, 1993, p. A1ff.;
Valerie L. Vaccaro, “European Retailing’s Vanishing Borders,” Journal of
the Academy of Marketing Science, Fall 1996, pp. 386–88.
20.Available from World Wide Web: <http://www.nafta.org>. For
more on NAFTA, see “Border Crossing? No Problema,” Business Week
Small Biz, July 16, 2001, p. 10; “NAFTA Scorecard: So Far, So Good,”
Business Week,July 9, 2001, pp. 54–56; “Mexican Trucks Won’t Fill the
U.S. Soon,” The Wall Street Journal,February 16, 2001, p. C4; “Mexican
Truckers Face U.S. Obstacle Course,” USA Today, February 5, 2001, p.
1Bff.; “Car Power,” Business Week,October 23, 2000, pp. 72–82; “Mexico
Thrives under NAFTA, Seeks More,” USA Today, August 28, 2000, p.
1B; “Mexico Pulls Off Another Trade Coup,” Business Week,February 7,
2000, p. 56; “Job Shift to Mexico Lets U.S. Firms Upgrade,” The Wall
Street Journal,November 15, 1999, p. A28; “Mexico Builds a Home-
Appliance Bonanza,” The Wall Street Journal,August 23, 1999, p. A12;
“In the Wake of NAFTA, a Family Firm Sees Business Go South,” The
Wall Street Journal,February 23, 1999, p. A1; “Mexican Makeover,” Busi-
ness Week,December 21, 1998, pp. 50–52; “NAFTA Jam,” USA Today,
April 3, 1998, p. 1Bff.; Kent Jones, “NAFTA Chapter 19: Is There Hope
for Bilateral Dispute Resolution of Unfair Trade Law Decisions?” Journal
of Public Policy & Marketing,Fall 1994, pp. 300–6.
21.Thomas L. Osterhus, “Pro-Social Consumer Influence Strategies:
When and How Do They Work?” Journal of Marketing, October 1997, pp.
16–29; Roger Swagler, “Evolution and Applications of the Term Con-
sumerism: Theme and Variations,” Journal of Consumer Affairs,Winter