Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 783“Cost of Recycling Municipal Solid Waste With and Without a Concur-
rent Beverage Container Deposit Law,” Journal of Consumer Affairs,
Summer 1993, pp. 166–86.Chapter 12
1.“Coca-Cola Gets Hip to the ’Net,” Advertising Age, July 2, 2001, p.
21; “Coke and Pepsi Escalate Their Water Fight,” The Wall Street Journal,
May 18, 2001, p. B8; “Sports Drinks Refresh Rivalry for Coke, Pepsi,”
The Wall Street Journal,May 8, 2001, p. B1ff.; “Will Coke.net Be the
Real Thing to Put Fizz into Fountain Sales?” Investor’s Business Daily,
May 4, 2001, p. A5; “Coke Hopes to Add Fizz to Future with New Struc-
ture, Management,” Investor’s Business Daily, April 18, 2001, p. A1;
“Why Coke Indulges (the Few) Fans of Tab,” The Wall Street Journal,
April 13, 2001, p. B1ff.; “Guess Who’s Winning the Cola Wars,” Fortune,
April 2, 2001, pp. 164–65; “Coca-Cola Readies Global Assault,” Adver-
tising Age, April 2, 2001, p. 1ff.; “Repairing the Coke Machine,” Business
Week,March 19, 2001, pp. 86–88; “Coke and P&G’s Shotgun Wedding,”
Ad Age Global, March 2001, p. 6; “Coke’s ‘Think Local’ Strategy Has Yet
to Prove Itself,” The Wall Street Journal,March 1, 2001, p. B6; “Is Coke
Getting as Good as It Gives in P&G Partnership?” The Wall Street Jour-
nal,February 22, 2001, p. B4; “Coke and P&G Plan to Create $4.2
Billion Juice and Snack Company,” The Wall Street Journal,February 21,
2001, p. B1ff.; “Coke Retains Top Spot in U.S. Soda Sales,” The Wall
Street Journal,February 16, 2001, p. B8; “Coke Shifts Strategy as Surge
Fizzles,” Advertising Age, February 12, 2001, p. 1ff.; “Coke to Acquire
Maker of Coffee, Bottled Drinks,” The Wall Street Journal,January 12,
2001, p. B4; “Tea Is a Hit for Coke,” Ad Age Global, January 2001, p. 5;
“Pepsi, Coke Still at War, but on Different Fronts,” Advertising Age,
December 11, 2000, p. 4; “Coke and Pepsi Do Battle on the Web,” Ad
Age Global, November 2000, p. 48; “Pepsi, Coke Duke It Out in India,
China,” Ad Age Global, October 2000, p. 6; “Consumers Lose Some
Appetite for Fizzy Drinks,” The Wall Street Journal,September 19, 2000,
p. B1ff.; “Brands in a Bind,” Business Week,August 28, 2000, pp. 234–38;
“Coca-Cola Light Employs Local Edge,” Advertising Age, August 21,
2000, p. 18ff.; “For Coke, Local Is It,” Business Week,July 3, 2000, p. 122;
“To Fix Coca-Cola, Daft Sets Out to Get Relationships Right,” The Wall
Street Journal,June 23, 2000, p. A1ff.; “Coke Looses Ad Reins,” Ad Age
International, April 2000, p. 1ff.; “Now, Coke Is No Longer It,” Business
Week,February 28, 2000, pp. 148–51; “Guess Who Wants to Make a
Splash in Water,” Business Week,March 1, 1999, p. 36; “The China
Card,” Fortune,May 25, 1998, p. 82; “For Pepsi, a Battle to Capture
Coke’s Fountain Sales,” The Wall Street Journal,May 11, 1998, p. B1ff.;
“Pepsi Hits Coca-Cola with an Antitrust Lawsuit,” The Wall Street Jour-
nal,May 8, 1998, p. A3ff.; “For Coke in India, Thums Up Is the Real
Thing,” The Wall Street Journal,April 29, 1998, p. B1ff.; “I’d Like the
World to Buy a Coke,” Business Week,April 13, 1998, pp. 70–76; “If You
Can’t Beat ‘Em, Copy ‘Em,” Business Week,November 17, 1997, p. 50;
“Where Coke Goes from Here,” Fortune,October 13, 1997, pp. 88–91;
“Advertising Breezes along the Nile River with Signs for Sails,” The Wall
Street Journal,July 18, 1997, p. A1ff.; “Coke Recruits Paraplegics to Help
Fight PepsiCo in Soda War in India,” The Wall Street Journal,June 10,
1997, p. B9; “A Coke and a Perm? Soda Giant Is Pushing into Unusual
Locales,” The Wall Street Journal,May 8, 1997, p. A1ff.; “For Coca-Cola
in Japan, Things Go Better with Milk,” The Wall Street Journal,January
20, 1997, p. B1ff.; “Coke Pours into Asia,” Business Week,October 28,
1996, p. 72ff.; “Coke’s Soda Fountain for Offices Fizzles, Dashing High
Hopes,” The Wall Street Journal,June 14, 1993, p. A1ff.; “The World’s
Best Brand,” Fortune,May 31, 1993, pp. 44–54. For more on Pepsi’s dis-
tribution, see “Playing for Time,” Brandweek, June 11, 2001, p. 4;
“Beverage Marketers See Refreshing Distribution Possibilities,” The Wall
Street Journal,May 29, 2001, p. B2; “FTC Could Try to Block Pepsi-
Quaker Merger,” USA Today, May 10, 2001, p. 1B.; “Necessity and
Invention,” Brandweek, February 19, 2001, pp. 22–25; “Done Duo,”
Brandweek, January 15, 2001, p. 1ff.; “Quaker Accepts Pepsi’s $13.4B
Bid,” USA Today, December 5, 2000, p. 3B; “Race to Buy Gatorade Stirs
Up Drink Market,” Investor’s Business Daily, December 4, 2000, p. A10;
“Regulators to Keep Close Eye on PepsiCo after Deal,” USA Today,December 4, 2000, p. 14A; “PepsiCo Hopes to Feast on Profits from
Quaker Snacks,” The Wall Street Journal,December 4, 2000, p. B4;
“Behind the Coke Board’s Refusal to Let CEO Daft Buy Quaker Oats,”
The Wall Street Journal,November 30, 2000, p. B1ff.; “Gotta Get That
Gator,” Business Week,November 27, 2000, pp. 91–94; “Cadbury’s Snap-
ple Testing Out Bottled Beer,” Advertising Age, November 27, 2000, p.
26; “New Age Dawns as Soda Giants Go Alternative,” Advertising Age,
November 6, 2000, p. 96; “Pepsi Edges Past Coke, and It Has Nothing to
Do with Cola,” The Wall Street Journal,November 6, 2000, p. A1ff.;
“Pepsi Edges Coke in Deal to Buy New Age SoBe,” The Wall Street Jour-
nal,October 30, 2000, p. B1ff.; “Pucker Up! Pepsi’s Latest Weapon Is
Lemon-Lime,” The Wall Street Journal,October 13, 2000, p. B1ff.; “Snap-
ple vs. SoBe,” Brandweek, July 10, 2000, p. 1ff.; “PepsiCo’s New Formula:
How Roger Enrico Is Remaking the Company... and Himself,” Business
Week,April 10, 2000, pp. 172–84; “Lizard Wizards,” Brandweek, Novem-
ber 22, 1999, pp. 30–32; “A Fruity Kind of Cola War,” USA Today,
August 3, 1999, p. 1Bff.; “Between Coke and a Hard Place,” Brandweek,
June 22, 1998, pp. 34–38; “Pepsi Gets Back in the Game,” Ti m e, April
26, 1999, pp. 44–46; “Herbal-Tonic Bottler Has Healthy Start,” Inc.,
June 1999, pp. 21–22.
2.Available from World Wide Web: <http://www.transora.com> and
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It Pay,” Advertising Age,May 2, 1994, pp. S1ff.; “Behind the Tumult at
P&G,” Fortune,March 7, 1994, pp. 74–82.
3.“Compaq Stumbles as PCs Weather New Blow,” The Wall Street
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