Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002796 Notes
p. 60; “Behind the Wheel Driving the Web,” Advertising Age, July 23,
2001, pp. 10–12; “Web Ads Getting in Your Way? Try Blocking Soft-
ware,” Investor’s Business Daily, July 12, 2001, p. A6; “Aggressive Web
Ads Push Ahead,” Investor’s Business Daily, July 3, 2001, p. A5; “The
Bright Future of Web Advertising,” Ecompany, June 2001, pp. 51–60;
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Flat Landscape of the World Wide Web,” California Management Review,
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21.For more on Jordan, see “Jordan Leaps into Palm of Your Hand,”
USA Today, June 18, 2001, p. 4B; “Marketers Drool over a Jordan
Return,” USA Today, April 11, 2001, p. 1B; “Jordan Trades Pitches for
Piece of the Action,” Advertising Age, March 27, 2000, p. 1ff.; “Jordan
Tires of Ad Gigs,” USA Today, March 23, 2000, p. 3B; “MJ’s Court,”
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Age, January 25, 1999, pp. 22–24; “Michael Jordan Isn’t Retiring from
Hot Deals,” The Wall Street Journal,January 15, 1999, p. B1ff.; “The Jor-
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more on Woods, see “The Dominator,” Newsweek, June 18, 2001, pp.
44–49; “Nike: Great Balls Afire. Will Golf Clubs Be Next?” Business
Week,February 26, 2001, p. 109; “Tiger Vs. the PGA: How Serious Is It?”
Business Week,November 27, 2000, pp. 102–106; “The Yin and Yang of
the Tiger Effect,” Business Week,October 16, 2000, p. 110; “Woods’ Lat-
est Trophy: $100 Million Nike Deal,” USA Today, September 15, 2000,
p. 1A; “Can Tiger Make Buick Roar?” USA Today, December 15, 1999,
p. 1Bff.; “Woods Brand Gets New Look,” USA Today, September 18,
1998,p. 1Bff. For more on the Williams Sisters, see “Ad-Vantage: the
Williams Sisters,” Business Week,February 5, 2001, p. 71; “Venus and
Serena Become Avon’s New Leading Ladies,” Advertising Age, January
22, 2001, p. 8; “Deal Sealed, Venus Endorses Fee Idea,” USA Today,
December 22, 2000, p. 1Cff.; “Girl Power: Advertisers Shift Focus to
Female Athletes,” USA Today, December 12, 2000, p. 1B; “Show Them
the Money,” Ti m e, December 4, 2000, p. 63. See also “Subaru’s Forester
Takes Female Athletes on a New $18M Ad Ride,” Brandweek, April 30,
2001, p. 16; “Why Sports Should Fear the Hand that Feeds It,” Ad Age
Global, October 2000, p. 29; “Holly Wired,” Time Digital, May 2000, pp.
78–81; “Meet Lycra’s New Face,” Brandweek, April 24, 2000, p. 1ff.;
“Kwan Spins Silver into Gold,” USA Today, February 9, 2000, p. 1Bff.;
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B1ff.; “Golfing with Troy, and Other Perks,” The Wall Street Journal,
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Endorsements,” The Wall Street Journal,October 21, 1998, p. B1ff.; “In
the NBA, Shoe Money Is No Longer a Slam-Dunk,” The Wall Street Jour-
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September 18, 2000, p. 13B; “Cough Syrup Touts ‘Awful’ Taste in U.S.,”
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Clean Helps to Make Its Image Sparkle,” The Wall Street Journal,Sep-
tember 26, 1997, p. B20; “Madison Avenue Picks an Average Joe as ‘90s
Pitchman,” The Wall Street Journal,September 11, 1996, p. B1ff. See also
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to 1940,” Journal of Advertising, Fall 1995, pp. 41–54; Audhesh K.
Paswan, “Marketing to the Mind: Right Brain Strategies for Advertising
and Marketing,” Journal of the Academy of Marketing Science, Winter
1998, pp. 68–69; Avery M. Abernethy and George R. Franke, “The
Information Content of Advertising: A Meta-Analysis,” Journal of Adver-
tising, Summer 1996, pp. 1–17; James H. Leigh, “The Use of Figures of
Speech in Print Ad Headlines,” Journal of Advertising, June 1994, pp.
17–33; Bruce A. Huhmann and Timothy P. Brotherton, “A Content
Analysis of Guilt Appeals in Popular Magazine Advertisements,” Journal
of Advertising, Summer 1997, pp. 35–45; Margaret F. Callcott and Wei-
Na Lee, “A Content Analysis of Animation and Animated
Spokes-Characters in Television Commercials,” Journal of Advertising,
December 1994, pp. 1–12; Alan J. Bush and Victoria D. Bush, “The Nar-
rative Paradigm As a Perspective for Improving Ethical Evaluations of
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W. Turley and Scott W. Kelley, “A Comparison of Advertising Content:
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Processing and Persuasion: The Role of Brand Identification,” Psychology
& Marketing, May 1998, pp. 279–99; V. C. Broach, Thomas J. Page, and
R. D. Wilson, “Television Programming and Its Influence on Viewers’
Perceptions of Commercials: The Role of Program Arousal and Pleasant-
ness,” Journal of Advertising, Winter 1995, pp. 45–54; Laurie A. Babin
and Alvin C. Burns, “Effects of Print Ad Pictures and Copy Containing
Instructions to Imagine on Mental Imagery That Mediates Attitudes,”
Journal of Advertising, Fall 1997, pp. 33–44; Noel M. Murray and Sandra
B. Murray, “Music and Lyrics in Commercials: A Cross-Cultural Com-
parison Between Commercials Run in the Dominican Republic and in
the United States,” Journal of Advertising, Summer 1996, pp. 51–63; Bar-
bara B. Stern, “Advertising Intimacy: Relationship Marketing and the
Services Consumer,” Journal of Advertising, Winter 1997, pp. 7–19; Baba
Shiv, Julie A. Edell, and John W. Payne, “Factors Affecting the Impact of
Negatively and Positively Framed Ad Messages,” Journal of Consumer
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Advertising Effectiveness: A Contingency Approach,” Journal of Adver-
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Perceptions of Subliminal Advertising: Why Practitioners Shouldn’t
Ignore This Issue,” Journal of Advertising Research,March/April 1993, pp.
10–18; Kathryn T. Theus, “Subliminal Advertising and the Psychology of
Processing Unconscious Stimuli: A Review of Research,” Psychology &
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Japanese TV Commercials,” Journal of Advertising Research,July/August
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