Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002806 Notes
The Wall Street Journal,July 15, 1994, p. B4; Ravi Venkatesan, “Strategic
Sourcing: To Make or Not To Make,” Harvard Business Review,Novem-
ber–December 1992, pp. 98–108.
9.L. Scott Flaig, “The ‘Virtual Enterprise’: Your New Model for Suc-
cess,” Electronic Business,March 30, 1992, pp. 153–55; William H.
Davidow and Michael S. Malone, The Virtual Corporation(New York:
Harper Collins, 1992).
10.For more on Dell and the PC Wars, see Chapter 2, footnote #1.
Available from World Wide Web: http://www.dell.com; “Michael Dell
Rocks,” Fortune,May 11, 1998, pp. 58–70; “No Big Deal: Why Michael
Dell Isn’t Afraid of The New Compaq,” Fortune,March 2, 1998, pp.
189–92; “Now Everyone in PCs Wants to Be like Mike,” Fortune,Sep-
tember 8, 1997, pp. 91–92; “Dell: Built-to-Order Success, Rivals Rush to
Imitate Direct Sell,” USA Today,June 30, 1997, p. 1Bff.
11.Available from World Wide Web: http://www.baldor.com; 2000
Annual Report,Baldor; “Baldor’s Success: Made in the U.S.A.,” Fortune,
July 17, 1989, pp. 101–4; see also Jeen-Su Lim and David A. Reid, “Vital
Cross-Functional Linkages with Marketing,” Industrial Marketing Manage-
ment,May 1992, pp. 159–66.
12.“Brand Me,” On Monthly (suppl. to Ti m e), June 2001, pp. 39–41;
“Customizing for the Masses,” Business Week,March 20, 2000, pp. 130B–F;
“Nike Lets You Be a Shoemaker,” USA Today, November 22, 1999, p. 14B;
“P&G Gives Birth to a Web Baby,” Business Week,September 27, 1999,
pp. 87–88; “In 1999, You’ll Have It Your Way,” USA Today, December 29,
1998, p. 3B; “Levi’s Plans to Get Personal in Bid to Halt Share Declines,”
Advertising Age, November 9, 1998, p. 3ff.; “Mass Customization,” For-
tune, September 28, 1998, pp. 114–24; “Sale of Modern Music Keyed to
Customization,” Inc.,May 1998, pp. 23–25; “Jeans Made in Heaven:
Earthly Fit,” Inc.,May 1988, p. 24; “Producing Unique Goods—and
Headaches,” Inc.,May 1998, pp. 24–25; “Mass Production Gives Way to
Mass Customization,” USA Today,February 16, 1998, p. 3B; “Give ’Em
Exactly What They Want,” Fortune,November 10, 1997, pp. 283–85;
“Have It Your Way,” Inc. Tech,No. 4, 1997, pp. 56–64. For more on Levi
Strauss’ custom-fit jeans for women, see “One Writer’s Hunt for the Per-
fect Jeans,” Fortune,April 17, 1995, p. 30; “Levi Strauss Sizes the Retail
Scene,” Advertising Age,January 23, 1995, p. 4; James H. Gilmore and B
Joseph Pine, “The Four Faces of Mass Customization,” Harvard Business
Review, January–February 1997, pp. 91–101; B. Joseph Pine, Bart Victor,
and Andrew C. Boynton, “Making Mass Customization Work,” Harvard
Business Review,September–October 1993, pp. 108–21.
13.Sara Lee: Rapid Response at Hanes Knitware(Cambridge, MA: Har-
vard Business School Press, 1993); see also Richard Peisch, “When Out-
sourcing Goes Awry,” Harvard Business Review, May–June 1995, pp. 24–37;
“A Killing in the Caymans?” Business Week,May 11, 1998, pp. 50–54;
Stanley E. Fawcett, Linda L. Stanley, and Sheldon R. Smith, “Develop-
ing a Logistics Capability to Improve the Performance of International
Operations,” Journal of Business Logistics, 1997, pp. 101–27; P. F. Johnson
and Michiel R. Leenders, “Make-or-Buy Alternatives in Plant Disposition
Strategies,” International Journal of Purchasing & Materials Management,
Spring 1997, pp. 20–26; Thomas Kiely, “Business Processes: Consider Out-
sourcing,” Harvard Business Review, May–June 1997, pp. 11–12; Edward
W. Davis, “Global Outsourcing: Have U.S. Managers Thrown the Baby
Out with the Bath Water?” Business Horizons,July–August 1992, pp. 58–65.
14.For more on Levi Strauss hiring foreign labor, see “Managing by
Values,” Business Week,August 1, 1994, pp. 46–52; “Working for Mr.
Clean Jeans,” U.S. News & World Report,August 2, 1993, pp. 49–50;
Martha Nichols, “Third-World Families at Work: Child Labor or Child
Care?” Harvard Business Review,January–February 1993, pp. 12–23.
15.“The Numbers Game,” Business Week,May 14, 2001, pp. 100–110;
“Accounting Gets Radical,” Fortune, April 16, 2001, pp. 184–94; “Manu-
facturing Masters Its ABCs,” Business Week,August 7, 2000, p. 86J. See
also Joseph A. Ness and Thomas G. Cucuzza, “Tapping the Full Potential
of ABC,” Harvard Business Review, July 1995–August 1995, pp. 130–38;
Jae K. Shim and Joel G. Siegel, Modern Cost Management and Analysis
(Hauppauge, NY: Barrons, 1992); John K. Shank and Vijay Govindara-
jan, Strategic Cost Management: The New Tool for Competitive Advantage
(New York: The Free Press, 1993); Robin Cooper and Robert S. Kaplan,
“Profit Priorities From Activity-Based Costing,” Harvard Business Review,
May/June 1991, pp. 130–37; Douglas M. Lambert and Jay U. Sterling,
“What Types of Profitability Reports Do Marketing Managers Receive?”
Industrial Marketing Management,November, 1987, pp. 295–304.
16.For an example of melding the culture gap between BlueLight and
Kmart, see “Going for the Gold at BlueLight,” Business Week E.Biz,
November 20, 2000, pp. EB42–EB46; “Attention Kmart Bashers,” For-
tune, November 13, 2000, pp. 213–22. See also “Creating Incentives
Down in Ranks: Marriott Ties Pay to Guest Replies,” Investor’s Business
Daily, July 6, 2001, p. A1; “How the Truly Innovative Leaders Get Those
(Creative) Sparks Flying,” Investor’s Business Daily, June 22, 2001, p. A1;
“A Training Program Should Zero in on What Your Staffers Must Know,”
Investor’s Business Daily, June 18, 2001, p. A1; “IBM Uses Education,
Skills Training to Fill Gaps, Give Workers Options,” Investor’s Business
Daily, May 14, 2001, p. A1; “Don’t Let Economy Sap Staff Morale: Duke
Energy, Southwest Air Tell How,” Investor’s Business Daily, April 16,
2001, p. A1; “As More Companies End Little Perks, Critics Call Moves
Petty, Pointless,” The Wall Street Journal,January 4, 2001, p. B1ff.; “Want
Smarter Employees? Get on the E-Train,” Ecompany, January/February
2001, pp. 140–46; “If Pat Sajak Were Your CEO,” Fortune, December 18,
2000, p. 330; “Tapping the Last Big Labor Pool,” Fortune, September 4,
2000, pp. 326B–V; “Thank-You Is Nice, but This Is Better,” Fortune,
November 22, 1999, p. 370; “The Search for the Young and Gifted,”
Business Week,October 4, 1999, pp. 108–116; “Low-Wage Lessons: How
Marriott Keeps Good Help,” Business Week,November 11, 1996, pp.
108–16; “Hiring Welfare People, Hotel Chain Finds, Is Tough but
Rewarding,” The Wall Street Journal,October 31, 1996, p. A1ff.; Randy
Englund, “Human Resource Skills for the Project Manager: The Human
Aspects of Project Management, Volume Two,” Journal of Product Innova-
tion Management, January 1998, pp. 99–100; Patricia W. Meyers,
“Organizational Change and Redesign: Ideas and Insights for Improving
Performance,” Journal of Product Innovation Management, March 1997,
pp. 144–45; Dave Ulrich, “A New Mandate for Human Resources,” Har-
vard Business Review, January–February 1998, pp. 124–34; Vincent A.
Mabert and Roger W. Schmenner, “Assessing the Roller Coaster of
Downsizing,” Business Horizons, July–August 1997, pp. 45–53; Myron
Glassman and Bruce McAfee, “Integrating the Personnel and Marketing
Functions: The Challenge of the 1990s,” Business Horizons,May–June
1992, pp. 52–59; Madhubalan Viswanathan and Eric M. Olson, “The
Implementation of Business Strategies: Implications for the Sales Func-
tion,” Journal of Personal Selling & Sales Management,Winter 1992, pp.
45–58; Jeanie Daniel Duck, “Managing Change: The Art of Balancing,”
Harvard Business Review,November–December 1993, pp. 109–18.Chapter 21
1.Available from World Wide Web: <http://www.maytag.
com>; “Sears to Defend Appliance Business with New Washer,” The Wall
Street Journal,June 25, 2001, p. B4; “Maytag Picks Ralph Hake as Chair-
man and CEO,” The Wall Street Journal,June 20, 2001, p. B9; “Maytag to
Buy Rival Amana Appliances from Goodman Global for $325 Million,”
The Wall Street Journal,June 6, 2001, p. B6; “Maytag Chairman Ward
Resigns after Tenure Lasting 15 Months,” The Wall Street Journal,
November 10, 2000, p. B8; “Maytag Through the Wringer,” Business
Week,September 27, 1999, p. 54; “The Saga of Lloyd Ward,” Business
Week,August 9, 1999, pp. 58–70; “A New Spin on Clothes Washers,”
Consumer Reports,July 1998, pp. 50–54.; “Maytag’s Top Officer, Expected
to Do Little, Surprises His Board,” The Wall Street Journal,June 23, 1998,
p. A1ff.; “New Spin on an Old Chore: New Front-Loader Is Water-
Stingy,” USA Today,March 25, 1998, p. 1Aff.; “Maytag’s Neptune Takes
the Market by Storm,” Maytag Merchandiser,No. 3, 1997; “Product Pam-
pering,” Brandweek,June 16, 1997, pp. 29–40.- Available from World Wide Web: http://www.cvspro.com; “From
Soda Fountain to Mail-Order Drugs,” The Wall Street Journal,May 29,
1997, p. B1ff.