Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002810 Notes
Students?” Raleigh News & Observer, August 2, 1998, p. 25Aff.; “This
School Was Sponsored by...,” Parenting,March 1998, p. 23; “Channel
One Taps Principals as Promoters,” The Wall Street Journal,September
15, 1997, p. B1ff.; “School’s Back, and So Are the Marketers,” The Wall
Street Journal,September 15, 1997, p. B1ff.; “Hey Kid, Buy This!” Busi-
ness Week,June 30, 1997, pp. 62–69; “This Class Brought to You
by...,” USA Today,January 3, 1997, p. 3A; “New Ad Vehicles: Police
Car, School Bus, Garbage Truck,” The Wall Street Journal,February 20,
1996, p. B1ff.; “A Lesson in Sample Arithmetic,” Advertising Age,Janu-
ary 2, 1995, p. 22; “Companies Teach All Sorts of Lessons with
Educational Tools They Give Away,” The Wall Street Journal,April 19,
1994, p. B1ff.
16.For more on online fraud, see “Credit-Card Scams Bedevil E-
Stores,” The Wall Street Journal,September 19, 2000, p. B1ff.; “Fraud on
the Internet,” Business Week E.Biz, April 3, 2000, pp. EB58–EB64;
“Online Scambusters,” Business Week E.Biz, April 3, 2000, p. EB66;
“Card Sharps,” Business Week E.Biz, April 3, 2000, pp. EB68–EB76. For
more on in-store fraud, see “Stores Battle Employee Theft,” Raleigh News
& Observer, October 15, 2000, p. 1Eff.; “As Thievery by Insiders Over-
takes Shoplifting, Retailers Crack Down,” The Wall Street Journal,
September 8, 2000, p. A1ff.; “Electronic Tags Are Beeping Everywhere,”
The Wall Street Journal,April 20, 1998, p. B1ff.; “A Time to Steal,”
Brandweek,February 16, 1998, p. 24; Scott Dawson, “Consumer
Responses to Electronic Article Surveillance Alarms,” Journal of Retail-
ing,Fall 1993, pp. 353–62.
17.For more on socially responsible and ethical behavior, see W. P.
Cunningham, “The Golden Rule As Universal Ethical Norm,” Journal of
Business Ethics, January 1998, pp. 105–09; ‘Ethnic Pricing’ Means Unfair
Air Fares,” The Wall Street Journal,December 5, 1997, p. B1ff.; William
P. Cordeiro, “Suggested Management Responses to Ethical Issues Raised
by Technological Change,” Journal of Business Ethics, September 1997,
pp. 1393–400; Eli P. I. Cox, Michael S. Wogalter, Sara L. Stokes, and
Elizabeth J. T. Murff, “Do Product Warnings Increase Safe Behavior? A
Meta-Analysis,” Journal of Public Policy & Marketing, Fall 1997, pp.
195–204; “On the Net, Anything Goes,” Newsweek,July 7, 1997, pp.
28–30; “ ‘Levi’s As Ye Sew, So Shall Ye Reap,” Fortune,May 12, 1997, pp.
104–16; “48% of Workers Admit to Unethical or Illegal Acts,” USA
Today,April 4, 1997, p. 1Aff.; H. R. Dodge, Elizabeth A. Edwards, and
Sam Fullerton, “Consumer Transgressions in the Marketplace: Con-
sumers’ Perspectives,” Psychology & Marketing, December 1996, pp.
821–35; David W. Stewart, “Internet Marketing, Business Models, and
Public Policy,”Journal of Public Policy & Marketing, Fall 2000, pp.
287–297; Albert A. Foer, “E-commerce Meets Antitrust: A Primer,” Jour-
nal of Public Policy & Marketing, Spring 2001, pp. 51–64; “Ethics for
Hire,” Business Week,July 15, 1996, pp. 26–28; “How a Drug Firm Paid
for University Study, Then Undermined It,” The Wall Street Journal,
April 25, 1996, p. A1ff.; James A. Roberts, “Will the Real Socially
Responsible Consumer Please Step Forward?” Business Horizons, Janu-
ary–February 1996, pp. 79–83; John Priddle, “Marketing Ethics,
Macromarketing, and the Managerial Perspective Reconsidered,” Journal
of Macromarketing,Fall 1994, pp. 47–62; Bernard Avishai, “What is Busi-
ness’s Social Compact?” Harvard Business Review,January–February 1994,
pp. 38–49; Paul N. Bloom, George R. Milne, and Robert Adler, “Avoid-
ing Misuse of New Information Technologies: Legal and Societal
Considerations,” Journal of Marketing, January 1994, pp. 98–110; James
A. Muncy and Scott J. Vitell, “Consumer Ethics: An Investigation of the
Ethical Beliefs of the Final Consumer,” Journal of Business Research,June
1992, pp. 297–312; Gene R. Laczniak and Patrick E. Murphy, “Fostering
Ethical Marketing Decisions,” Journal of Business Ethics,April 1991, pp.
259–72.
18.For more on privacy, see Chapter 14, footnote #11. See also “Inter-
net Insecurity,” Ti m e, July 2, 2001, pp. 44–50; “Mixed Signals,” American
Demographics, July 2001, pp. 44–49; “Swap Meet,” American Demograph-
ics, July 2001, pp. 50–57; “Technology... Privacy,” The Wall Street
Journal Reports,June 25, 2001, p. R17; “What’s Ahead for Cellular
Phones,” The Wall Street Journal Reports,June 25, 2001, p. R8ff.; “Why
Privacy Notices Are a Sham,” Business Week,June 18, 2001, pp. 82–83;
“Marketing Gurus Clash on Internet Privacy Rules,” USA Today, April
27, 2001, p. 1Bff.; “Silicon Valley’s Open Secrets,” The Wall Street Jour-
nal,April 27, 2001, p. B1ff.; “You’ve Got Mail (You Don’t Want),” The
Wall Street Journal,April 23, 2001, p. R21; “I’m Not Paranoid, But...,”
Business Week E.Biz, April 16, 2001, p. EB38; “If the FBI Hopes to Get
the Goods on You, It May Ask ChoicePoint,” The Wall Street Journal,
April 13, 2001, p. A1ff.; “Privacy Options Are a Blur,” USA Today, April
10, 2001, p. 3D; “To Annoyance of Cellphone Users, Text Messages May
Well Be Spam,” The Wall Street Journal,March 28, 2001, p. B1ff.;
“Microsoft’s Web Effort Raises Questions,” The Wall Street Journal,March
23, 2001, p. B5; “The Battle Over Web Privacy,” The Wall Street Journal,
March 21, 2001, p. B1ff.; “Private Matters,” The Wall Street Journal,Feb-
ruary 12, 2001, p. R24ff.; “Network Solutions Sells Marketers Its Web
Database,” The Wall Street Journal,February 16, 2001, p. B1ff.; “Wireless,
with Strings Attached,” USA Today, February 7, 2001, p. 1Dff.; “Conti-
nental Air Loses Some Accounts after Data-Disclosure Demand,” The
Wall Street Journal,February 6, 2001, p. B1ff.; “The Secret (Server) Ser-
vice,” Brandweek, January 1, 2001, pp. IQ31–32; “Who’s Prying Now,”
Business Week E.Biz, December 11, 2000, p. EB80; “Someone to Watch
over You,” The Wall Street Journal,December 11, 2000, p. R8; “You’re
Being Followed (This Is Not News),” Ecompany, December 2000, pp.
63–64; “Chances Are, Somebody’s Watching You,” USA Today, Novem-
ber 30, 2000, p. 1Aff.; “It’s Not Big Brother Invading Kids’ Privacy, It’s
Mom and Dad,” The Wall Street Journal,November 6, 2000, p. A1ff.;
“TrustUs.com,” American Demographics, November 2000, p. 47; “You
Have No Secrets,” The Wall Street Journal,October 23, 2000, p. R32;
“Big Brother Calling,” Business Week,September 25, 2000, pp. 92–98;
“Freedom Software Lets You Get Some Privacy while Surfing the Web,”
The Wall Street Journal,August 10, 2000, p. B1; “Keep Away from My
Cookies, More Marketers Say,” The Wall Street Journal,March 20, 2000,
p. B1ff.; “It’s Time for Rules in Wonderland,” Business Week,March 20,
2000, pp. 82–96; “Targeted Ads: Consumer Trap or a Net Necessity?”
USA Today, February 25, 2000, p. 1Bff.; “Privacy: Outrage on the Web,”
Business Week,February 14, 2000, pp. 38–40; “We’ll Be Watching You,”
The Wall Street Journal,January 1, 2000, p. R26; “A Secret Cat-and-
Mouse Game Online,” The Wall Street Journal,October 13, 1999, p.
B1ff.; “The New Gatekeepers,” American Demographics, June 1999, pp.
41–42; “Special Report: Privacy,” Business Week,April 5, 1999, pp.
84–90.; “Knowing You All Too Well,” Newsweek, March 29, 1999, pp.
48–50; Ellen R. Foxman and Paula Kilcoyne, “Information Technology,
Marketing Practice, and Consumer Privacy: Ethical Issues,” Journal of
Public Policy & Marketing,Spring 1993, pp. 106–19; Robert E. Thomas
and Virginia G. Maurer, “Database Marketing Practice: Protecting Con-
sumer Privacy,” Journal of Public Policy & Marketing, Spring 1997, pp.
147–55; Marren J. Roy, “Regulation of Automatic Dialing and Announc-
ing Devices Upheld,” Journal of the Academy of Marketing Science,
Summer 1997, pp. 269–70.