Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Illustration Credits © The McGraw−Hill
Companies, 2002811Chapter 1
Exhibits:P. 15, 1-2, adapted from Wroe Alderson, “Factors
Governing the Development of Marketing Channels,” in Mar-
keting Channels for Manufactured Products, ed. Richard M.
Clewett (Homewood, IL: Richard D. Irwin, 1954), p. 7. P.22,
1-3, adapted from William McInnes, “A Conceptual Approach
to Marketing,” in Theory in Marketing, 2d ser., ed. Reavis Cox,
Wroe Alderson, and Stanley J. Shapiro (Homewood, IL:
Richard D. Irwin, 1964), pp. 51–67. P. 23, 1-4, model sug-
gested by Professor A. A. Brogowicz, Western Michigan
University.
Photos/ads:P.2, Ben Stechschulte/Contact Press Images.
P.4, Courtesy of The ServiceMaster Company. P.7, Robert
Azzi/Woodfin Camp & Associates, Inc. P.9 (left), “GLAD and
STAND & ZIP are trademarks of The Glad Products Company.
Advertisement ©2000 The Glad Products Company. Used with
permission; (right), Courtesy Ogilvy & Mather/Paris. P. 13
(left), Courtesy Alcoa; (middle), Courtesy The Clorox Com-
pany; (right), ©The Procter & Gamble Company. Used by
permission. P.15 (left), Steven Begleiter; (right), Greg
Girardi/Contact Press Images. P.17 (left), Courtesy AllBusi-
ness; (right), UPS & UPS shield designs are registered
trademarks of United Parcel Service of America, Inc. Used by
permission. P.21, Agency: Hal Riney & Partners; Art Director:
Chris Chaffin; Copywriter: Tony Barlow; Photographer: Bob
Mizono. P.23 (left), Courtesy of Maryland Aviation Adminis-
tration; (right), Courtesy Global Crossing. P.25 (left),
Courtesy 3M; (right), ©2000 CarParts Technologies. Artwork
supplied courtesy Schwartz Rahman Candelaria. P.26, Tony
Stone.Chapter 2
Exhibits:P. 38, 2-2, adapted from R. F. Vizza, T. E. Chambers,
and E. J. Cook, Adoption of the Marketing Concept—Fact or Fiction
(New York: Sales Executive Club, Inc., 1967), pp. 13–15. P. 44,
2-4, adapted from discussions of an American Marketing Associ-
ation Strategic Planning Committee. P. 57, 2-13, Copernicus:
The Marketing Investment Strategy Group, Inc., 450 Lexington
Street, Auburndale, MA 02166.
Photos/ads:P.31, ©Brian Coats, All Rights Reserved. P.33,
Courtesy of Bellsports; Agency: Goodby, Silverstein & Partners.
P.35, Courtesy Ford Motor Company. P.36 (left), Courtesy
Burst.com; (right), Courtesy The Valvoline Company. P. 39
(left), Courtesy Payless ShoeSource, Inc.; Agency: Barkley Ever-
green & Partners, Inc.; (right), Courtesy Williams-Sonoma, Inc.;
Agency: Garner, Geary, Coll & Young. P.40, Courtesy L.L.
Bean, Inc. P.42 (left), Courtesy CMG Communications; (right),
Courtesy of Obata Design and Emerson Electric Co. P.49 (left
and right), Courtesy Pennzoil-Quaker State Co. P.52 (left and
right), Courtesy of Toddler University, Inc. P.56, Courtesy
Timex Corporation.Chapter 3
Exhibits:P. 67, 3-2, Igor Ansoff, Corporate Strategy(New
York; McGraw-Hill, 1965). P. 87, 3-13, Russell I. Haley, “Benefit
Segmentation: A Decision-Oriented Research Tool,” Journal of
Marketing, July 1968, p. 33.
Photos/ads:P.61, ©Kimberly Holcombe. P.63 (left), S.C.
Johnson & Son, Inc.; (right), Crème Savers is a trademark
owned by Nabisco Brands Company and used by permission.
P.65, Courtesy of Audi of Norway; Agency: Bates Reklame-
byra/Oslo. P.67, Ilja C. Hendel/The Image Works. P.69,
Courtesy Unilever P.L.C.; ©1999 Barry Lewis/Network. P. 70
(left), Courtesy Olympus America, Inc.; (middle), Courtesy of
Vivitar Corporation; Potter, Katz, Postal and Ferguson; MGI
Software Inc.; (right), Courtesy of Sony Electronics Inc. P.71,
Courtesy of Hallmark Cards, Inc. P.72 (left), Courtesy Claritas;
(right), Courtesy Maplinx Corporation. P.74, Used with permis-
sion of GM Media Archives. P.76, Courtesy H.J. Heinz
Company. Used with permission. P.79, Made available courtesy
of iVillage, Inc.; http://www.ivillage.com, ©1999 iVillage, Inc. All
rights reserved. P.80, Photographer: Steve Bonini P.84 (left),
Courtesy Nabisco Brands, Inc.; (right), Courtesy Club Med.
P.86 (left), Courtesy Grey Worldwide/Thailand; (right), Cour-
tesy Target Stores.Chapter 4
Exhibits:P. 118, 4-7, adapted from M. G. Allen, “Strategic
Problems Facing Today’s Corporate Planner,” speech given at the
Academy of Management, 36th Annual Meeting, Kansas City,
Missouri, 1976.
Photos/ads:P.93, Courtesy United Parcel Service of Amer-
ica, Inc. P.95, ©Angelika Grundler. P.98, Courtesy
Harley-Davidson Motor Company. P.99, ©2001 Hertz System,
Inc. Hertz is a registered service mark and trademark of Hertz
System, Inc. P.100, Courtesy of BBDO/Detroit; Photographer:
Mark Preston. P.101, Courtesy AOL UK. P.105 (left), Courtesy
Smart Money; Ad created by: DiMassimo Brand Advertising,
New York; (right), Courtesy of CNN. P.107, Courtesy Real
Media. P.109, Courtesy Adero, Inc. P.112, Courtesy Adidas
America; Photo by Bob Allen. P.114, KELLOGG’S® NUTRI-
GRAIN® and KELLOGG’S® SNACK’UMS™ are trademarks
of Kellogg Company. All rights reserved. Used with permission.
P.119 (left, middle, and right) Courtesy American Honda
Motor Co. P.120 (left), Courtesy Baldor Electric; (right), Cour-
tesy Click 2 Asia.Chapter 5
Exhibits:Pp.130–131, 5-1, map developed by the authors
based on data from U.S. Bureau of the Census, Reports WP/94
and WP/94-DD, World Population Profile: 1994(Washington,
DC: U.S. Government Printing Office).Pp.132–133, 5-2, table