Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Subject Index © The McGraw−Hill
Companies, 2002Cargill, 499
CarMax, 492
Carnation, 471
Carnival, 492
Carparts.com, 25
Carrefour, 209
Cases; see alsoVideo cases
Aluminum Basics, 745, 746
Bidwill Carpet Cleaning,
714, 715
Cable Designs, 732
Chemical International, 731,
732
ChemTech, 721, 722
Deluxe Foods, 739, 740
Enviro Pure Water, 726, 727
Expert Nursing Services,
740, 741
Furniture to Go, 732, 733
Healthy Foods, 712, 713
Huntoon & Balbiera, 744,
745
Lever Ltd., 741– 743
Lilybank Lodge, 717
McDonald’s “Seniors”
Restaurant, 712
Metal Works, 738, 739
Mixed Media Technologies,
723
Modern Horizons, 724
Morgan Company, 724– 726
myWedding.com, 728– 730
O’Keefe’s Ice Arena, 719,
720
Outdoor World, 730
Paper Supplies Corporation,
722, 723
PCT, Inc., 737, 738
Pillsbury’s Häagen-Dazs,
713, 714
Plastic Master, 736, 737
PlastiForm Mfg., 734, 735
Rainbow Packers, 735, 736
Republic Polymer Company,
715, 716
Romano’s Take-Out,
746 – 748
Runners World, 720, 721
SleepyTime Motel, 718, 719
Sophia’s Ristorante, 717,
718
State Bank, 727, 728
Three Rivers Steel
Company, 716
Wire Solutions, 734
Cash-and-carry wholesalers,
381
Cash discounts, 499
Cash flow statement, 584
Cash rebates, 502, 503
Casio, 56, 149
Catalina Marketing
Corporation, 478, 502
Catalog showroom retailers,
363
Catalog sites, 199
Catalog wholesalers, 382
Caterpillar, 19
CBS Television Network, 144
Celestial Seasonings, 700, 701
Central market, 14– 16
CETIA, 231
CFCs, 43
Chain of supply, 338Chain Store Age, 229
Channel captain, 314– 316
Channel Master, 336
Channel of distribution, 48, 49,
305
Channel One, 649
Channel systems, 302– 327
administered channel
systems, 318
changes/trends, 646
channel captains, 314– 316
channel relationship,
313 – 317
conflict, 314
contractual channel
systems, 318
corporate channel systems,
317, 318
discrepancies, 310– 313
dual distribution, 323
ethical decisions, 324
exclusive distribution, 321,
322
indirect/direct systems,
307 – 310
intensive distribution, 319,
320
job opportunities, 689
reverse channels, 325, 326
selective distribution, 320,
321
short-term alliances, 319
vertical marketing systems,
317 – 319
Charles Schwab, 124– 126
Check Point Software
Technologies, 78
Checkout scanners, 234
Chemical International, 731,
732
ChemStation, 588, 589
ChemTech, 721, 722
Chevrolet, 204
Chrysler Corporation, 72, 290,
390 – 392
Cincinnati Milacron, 435
Circadian, Inc., 425
Circuit City, 365
Cisco Systems, Inc., 78, 420,
421
CitiGroup, 208
Claritas, 72, 237
Claritin, 162
Clayton Act, 111
Clearly Canadian, 158
click2asia.com, 120
Clorox Bleach, 13, 100, 334
Close, 443
Club Med, 84
Clustering techniques, 83, 84
CMSAs, 142
CNF, 337
CNN, 105, 461
Coca-Cola Company, 39, 71,
134, 135, 328–330, 348,
452, 469, 489, 631
Coca-Cola Foods, 295
Code of ethics, 44, 45
Colgate-Palmolive, 18, 129,
175, 209, 393, 431, 536,
547, 596, 598
Collaboration hubs, 200
Combination export manager,
384Combination plan, 438
Combined target market
approach, 76
Combiners, 77
Commercialization, 295, 296
Committee buying, 208, 209
Communication process, 400,
401
Community sites, 199
Company objectives, 95– 97
Company resources, 97– 99
Compaq Computer, 105, 135,
332, 412, 488, 588
Comparative advertising, 456
Compensating salespeople,
438 – 440
Competitive advantage, 62
Competitive advertising, 456
Competitive barriers, 102
Competitive bids, 200
Competitive environment,
99 – 104
Competitive rivals, 101
Competitor analysis, 101, 102
Complementary product
pricing, 538, 539
Components, 258, 259
CompUSA, 433
Computer-aided design (CAD)
systems, 294
Computer-aided problems,
749 – 753
Computer Discount
Warehouse, 190
Concept testing, 293
Confidence intervals, 240
Conoco, 345
Consolidated metropolitan
statistical areas (CMSAs),
142
Consultative selling approach,
443, 444
Consumer analysts, 688
Consumer behavior, 154– 181
adoption process, 175, 176
attitudes/beliefs, 162, 163
culturally (socially) learned
needs, 162
culture, 170, 171
dissonance, 176
economic needs, 157
ethical issues, 164
expectations, 164
family considerations, 167
grid of evaluative criteria,
172 – 174
international markets, 170,
171, 177, 178
learning, 161, 162
lifestyle analysis, 165, 166
model of buyer behavior,
158
needs, 158– 160
opinion leader, 169
perception, 160
personality, 165
problem-solving process,
172 – 176
PSSP hierarchy of needs,
159, 160
psychographics, 165, 166
psychological influences,
158 – 166
purchase situation, 171, 172Subject Index I-9reference group, 169
selective processes, 160,
161
social class, 167– 169
social influences, 167– 171
Consumer panels, 235
Consumer product classes,
253 – 256
Consumer Product Safety Act,
112, 292
Consumer Product Safety
Commission (CPSC), 113
Consumer products, 253
Consumer protection laws, 111
Consumer satisfaction, 637
Consumer surplus, 663
Consumerism, 109, 110
Containerization, 345
Continuous improvement, 553
Continuum of environmental
sensitivity, 120, 121
Contract manufacturing, 629
Contractual channel systems,
318
Contribution-margin approach,
568 – 570
Control, 546; see also
Implementation and
control
Convenience (food) stores, 365
Convenience products, 253,
254
Coolbid.com, 499
Cooper Distributing Co., 378
Cooperative chains, 373
Coordinating with other
functional areas, 576– 601
accounting data (marketing
cost analysis), 591– 596
finance function, 580– 585
human resources, 597– 599
production capacity,
585 – 591
Copernicus, 57
Copy thrust, 466
Corporate chain, 373
Corporate channel systems,
317, 318
Corrective advertising, 473
Corti-Care, 495
Cost analysis, 591–596; see
alsoMarketing cost
analysis
Cost of sales, 672
Costco, 317, 365
Counterfeiting, 264
Countertrade, 19
Couponing, 502
Cousteau Society, 404
CPSC, 113
Crate & Barrel, 255
Crayola, 415
Creative strategy planning, 56,
57
Credit card sales, 499, 500
Credit management
opportunities, 691
CRM, 84
Cross-docking, 350
Cross-functional linkages; see
Coordinating with other
functional areas
Cross-tabulation, 239
CrossLink, 377