Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Subject Index © The McGraw−Hill
Companies, 2002Gardenburger, Inc., 460, 461
Garmin, 612
Gatekeepers, 188
Gateway, 309
GDP, 129, 132, 133
General Electric (GE), 36, 117,
118, 203, 265, 294, 314,
346, 427, 501
General Foods, 471
General-line wholesalers, 380
General merchandise
wholesalers, 380
General Mills, 81, 166, 394
General Motors (GM), 51, 65,
190, 195, 263, 271, 308
General stores, 359
Generic market, 71
Generic market description, 73
Generic products, 265
Geographic pricing policies,
503
GeoVALS, 166
Gillette, 54, 295, 526
Girl Scouts, 704– 706
Glad, 9
Global Crossing, 23
Global economy; see
International trade
Glossary, G-1 to G-12
GM; seeGeneral Motors (GM)
GNP, 129– 134
Good Earth Vegetable
Company, 334, 335
Good Housekeeping, 401
Goods, 251
Goodyear, 161, 315, 558, 631
Government data, 228
Government market, 210– 212
GP, 597
Grainger, 199, 331
Grameen Bank, 16
Graying of America, 139, 140
Great Plains, 579
Green Mountain, 43
Greenfield Online, 228, 232
Greenpeace, 404
Grey Advertising, 470
Grid of evaluative criteria,
172 – 174
Gross domestic product (GDP),
129, 132, 133
Gross margin (gross profit), 672
Gross national product (GNP),
129 – 134
Gross sales, 672
Guest Quarters, 556
Gun control, 12, 13H&R Block, 48
Häagen-Dazs, 269, 559, 713,
714
Hallmark, 71, 532
Hampton Inn, 271
Handspring, 494
Hanes, 590
Hardwood industry, 698– 700
Harley-Davidson, 98, 197, 315
Hasbro, 283
Havas Advertising, 470
Healthy Choice, 156
Healthy Foods, 712, 713
Heinz, 67, 76, 495
Hellmann’s, 475Herman Miller, 85, 435
Hertz, 99, 204, 250, 550, 642
Heterogeneous shopping
products, 255
Hewlett-Packard Co., 290, 436
Hilton Hotels, 208, 629
Hitachi, 457
Holly Farms, 336, 337
Home Depot, 365, 373, 583,
598
Home Shopping Network, 366
Homogeneous shopping
products, 254
Honda, 119, 197, 308, 321, 631
Horizontal arrangements, 322
Hot Hot Hot, 412
Human resources, 597– 599
Huntoon & Balbiera, 744, 745
Hyatt Hotel, 432
Hydra Pools, 490
Hypermarkets, 364
Hypothesis, 223I2, 196
IBM, 9, 32, 196, 258, 366, 439,
469, 488, 489, 630, 631
Iceberg principle, 566
Idea evaluation, 293, 294
Idea generation, 290, 291
Ideal market exposure, 319
IKEA, 365, 644
Illinois Tool Works, Inc.,
576 – 578, 592, 641
Illustration credits, 827– 829
Implementation, 53
Implementation and control,
544 – 575
approaches to
implementation
problems, 551
effective implementation,
550, 551
feedback, 547, 548
information technology, 549
marketing audit, 572, 573
marketing cost analysis,
567 – 570
performance analysis,
561 – 566
performance index, 563
planning/control, combined,
571, 572
sales analysis, 560, 561
total quality management
(TQM), 552– 559
Impulse products, 254
In-home shopping, 365, 366
In-school promotion, 649
Incentive compensation plan,
439
Indices, 619
Indirect type, 456
Individual brands, 265
Individual product, 252
Industrial buyers, 184
Inelastic demand, 659, 660
Inelastic supply, 662
Inflation, 104
Influence peddling, 212
Influencers, 188
Infomercials, 461
Information Resources, Inc.,
235, 238, 561Ingram Book Group, 302– 304
Inland waterways, 344
Inmac, 382
Innovation, 24
Innovators, 411
Installations, 257, 258
Institutional advertising, 455,
457
Integrated direct-response
promotion, 402– 404
Integrated marketing
communications, 397
Intel, 256, 319
Intelligence Data, 229
Intelligent agents, 433
Intensive distribution, 319, 320
Interact Commerce
Corporation, 442
Interactive competitive bidding
systems, 200
Interest expense, 583
Interest rates, 104
Intermediary, 16
Intermediate buyers, 184
International Harvester, 105
International marketing
research, 241, 242
International markets
consumer behavior, 177,
178
cultural diversity, 170, 171
demographic data, 136
importance, 68, 69
literacy, 135, 136
Third World markets, 135
International trade, 18–20, 105
Internet
advertising, 463– 466
auctions, 533, 534
business markets, 199– 204
job hunting, 685
promotion, 106
promotion (word-of-mouth),
412
retailing, 366– 370
search engine, 227
virtual store, 307
what is it, 106
Interpublic Group of Cos., 470
INTERSHOP Communications,
369
Intranet, 220
Introductory price dealing, 495
Inventory, 347– 350
Investments, 679
Iomega, 161
Iris Ohyama Company, 103
ISO 9000, 187
Isuzu, 270
iVillage.com, 79J.D. Power, 238, 639
J.M. Huber, 596
Jacksonville Symphony
Orchestra, 231
Jamaica Broilers, 291
Java, 21
JCPenney, 452
JIT system, 196, 337
JLG, 69
Job description, 436
Job opportunities, 688– 691
Jobber, 376Jobs; seeCareer planning
Jockey, 169, 459
John Deere (JD), 182–184, 230
Johnson & Johnson, 139, 398
Joint venturing, 629, 630
Journal of Global Marketing,
228
Jury of executive opinion, 619
Just-in-time (JIT) delivery, 196,
337Kaepa, Inc., 78, 79
Kal Kan, 306
Kao, 102
Keebler, 264, 414, 445
Kellogg’s, 114, 167, 279, 399,
586, 649
Key Corp., 590
KeyBank, 582
KFC, 234, 458
Kia, 456
Kimberly-Clark (KC), 47, 317
Kmart, 315, 316, 320, 347, 375,
452, 512– 514
Kodak; seeEastman Kodak
Komatsu, 292
Konsum, 23
Kraft Foods, 47, 221, 476
Kyota, 499L.L. Bean, 40, 41
La-Z-Boy, 437
Laggards, 413
Lands’ End, 108, 176
Lanham Act, 264
Late majority, 413
Law of diminishing demand,
656
Leader pricing, 535
Leading series, 619
Lear Corp., 588
Learning, 161
The Learning Company, 46, 47
Legal environment, 110– 113
Leisure Concepts, 313
LensCrafters, 216– 218
Less-developed nations, 135
Lever Ltd., 741– 743
Leveraging, 679
Levi Strauss, 346, 588
Licensed brand, 265
Licensing, 629
Life Savers, 63
Lifebuoy, 86
Lifestyle analysis, 165, 166
Lifetime value of customers, 51
Lilybank Lodge, 717
Limited-function wholesalers,
381
Limited-line stores, 360
Limited problem solving, 174
Lipstream, 407
Lipton, 69, 285
Listerine, 162, 400, 473
Literacy, 135, 136
Lockhead Martin, 487
Loctite Corporation, 611
Logistics, 330; see also
Physical distribution (PD)
London Financial Times, The,
619
London Fog, 435Subject Index I-11