Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic

Marketing: A

Global−Managerial

Approach, 14/e

Back Matter Subject Index © The McGraw−Hill

Companies, 2002

I-16 Subject Index

Warehouse club, 365
Warner Music, 314
Warranty, 270
Watanake Packaging Ltd.
(WPL), 567
Watch industry, 55
Water transportation, 343
Web advertising, 463– 466
Webvan, 369
Wendy’s, 490
Wheel of retailing theory, 371
Wheeler-Lea Amendment, 111,
508
Wherehouse Entertainment,
314
Whirlpool, 235
White Wave Silk, 163
Wholesale order getters, 426

Wholesale order takers, 428

Wholesalers, 208–210, 376

Wholesaling, 376

agent middlemen, 382– 384

defined, 376

ethical issue, 378

evolution of, 376– 378

future developments, 385,

386

job opportunities, 689

manufacturers’ sales

branches, 379

types of wholesalers,

379 – 382

Wholly owned subsidiary, 630

Williams-Sonoma, 39

Winn-Dixie, 492

Wire Solutions, 734

Wirtschaftwoche, 462

Women, 113, 114

Working capital, 581

Working class, 168

Workrite, 250

World Development Indicators,

The, 136

World Factbook, The, 136

World Population Profile, 136

World Trade Organization

(WTO), 20

World Wildlife Fund, 41

worldbid.com, 540

WPL, 567

WPP Group, 470

Wrigley, 320

WTO, 20

Xenon Laboratories, 497

Xerox Corp., 270, 289, 290,

333, 334

Yahoo!, 263, 290, 464

Yellow Pages, 229

Yellow Pages advertising, 460

Yoplait, 155, 156

Zara, 282

Zerex, 36

Zero-Knowledge, 223

Ziff-Davis Publishing, 368

Ziplock, 279

Zone pricing, 503