DEC. 10, 2000
Troy Aikman makes
his final NFL start.
APRIL 21, 2001
Tommy Maddox and the
Los Angeles Xtreme
win the first—and only—
XFL championship, the
Million Dollar Game.
SEPT. 8, 2002
David Carr, the
No. 1 pick of the
2002 draft, leads
Houston past Dallas
in the Texans’
inaugural game.
Brady, though, is nothing if not a pragmatist. Tampa
was a market with low-intensity lighting, and still a short
flight away from his son Jack, who lives in New York City.
Brady is also a football pragmatist. He saw a team with a
loaded defense, exceptional skill-position players and sturdy
offensive line. He also saw the opportunity for an invigorating
culture change. Arians, 69, was born within six months of
Bill Belichick but cuts a different figure—enjoying, as he
does, laughter, self-deprecation, motorcycle rides and a
reputation as perhaps the least autocratic coach in the NFL.
But that was only the start. Brady laughs as he plays
the compare-and-contrast game: “different conference,
different division, different coaches, different offense, dif-
ferent terminology, different players, different drive to the
stadium.” Determined that the divorce remains amicable,
Brady gently reroutes conversation about the Pats. But this
he will say: “Our team here, I think there are more voices.
And it’s fine. There’s different ways to be successful.”
With Brady, the Bucs started out 7–5. In New England
this might have marked a crisis. (“Belichick always had
a saying,” Brady recalls. “When you win, your quality of
life is better for everybody.”) In Tampa it did not. The
COVID-19-constricted season was supposed to be one
of transition for the Bucs; in 2021, they would really be
a cohesive unit. But then Tampa Bay didn’t lose another
game the rest of the season.
Before Super Bowl LV, Brady recognized a sort of power
imbalance. He had played in more big games than the rest
of his teammates, combined. So he sent a blizzard of texts
to them. Some were sent individually, some to a group.
Some contained motivational saws (process over perfec-
tion); some were concrete instructions about schemes or
observations that Brady had picked up while watching
film of their opponent, the Chiefs.
Licht recalls that hours before the game he took time
to try to savor the moment, to drink it all in, as his quar-
terback might put it. One season earlier Tampa Bay was
7–9 with an offense piloted by Jameis Winston; now, with
Tom Friggin’ Brady under center, the Bucs were in the
Super Bowl. The game was at Raymond James Stadium
(even if cardboard cutouts filled two-thirds of the seats);
no other host team had ever played in a Super Bowl.
Brady noticed Licht, walked over, sat down beside him
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FAMILIAR FEEL
Among Brady’s family attending his seventh Super Bowl
victory—and first with Tampa Bay—were Bündchen and
their two children, Ben and Vivian (opposite).