107FurthEr rEadIng
Co-operative Ethical Consumer Report 2007Available at
http://www.co-operativebank.co.uk/images/pdf/ethical_
consumer_report_2007.pdf
Davies, B. and Ward, P. (2001) ‘Managing Retail Consumption’
in The Social and Ecological Context, Chichester : Wiley
Chapter 16
Retail Think Tank White Paper. Available at http://www.
retailthinktank.co.uk/news/news_releases/whitepaper-_
july_2007/
Fashioning an Ethical Industry Ethical Consumerism
Discussion Paper (2008), Bristol: Labour Behind the Label.
Available at http://fashioninganethicalindustry.org/!file/Discus
sion+Paper+1+Ethical+Consumerism.pdf/
Fashioning an Ethical Industry (2008) Conference Report: Ethics
of Fashion or Fashion of Ethics?, Bristol: Labour Behind the Label.
Available at http://fashioninganethicalindustry.org/resources/
reports/conference2008report/
tExtBooKs
There are many textbooks that can be used for marketing
theory, but few that contextualise marketing within fashion
management. The following list of recommended texts is by
no means exhaustive.
Aaker, D. A. and McLoughlin, D. (2007) Strategic Market
Management, European Edition, Wiley
Baker, M. (2007) Marketing Strategy and Management
(4th Edition), Palgrave Macmillan
Brassington, S. and Pettit, F. (2006) Principles of Marketing
(4th Edition), Financial Times/Prentice Hall
Easey, M. (2008) Fashion Marketing
(3rd Edition), Wiley Blackwell
Jobber, D. (2006) Principles and Practice of Marketing
(5th Edition), McGrawHill
Kotler, P. and Keller, K. (2008) Marketing Management
(13th Edition), Pearson Education
wEBsItEs
http://www.ethicalconsumer.org
http://www.headlightvision.com
http://www.just-style.com
http://www.theretailbulletin.com
http://www.fashioninganethicalindustry.orgMarKEtIng