448 INFLATION AND PRICECHANGE
Obviously, either option would have been better than the choice Mr. O'Leary made. This
example illustrates the effects of inflation and purchasing power, as well as the power of
compounded interest over time. However, in Mr. O'Leary's defense, if the United States
had experienced 70 years ofdeflationinstead ofinflation,he might have had the last
laugh!
There are in general two ways to approach an economic analysis problem after the
potential effects of inflation have been recognized. The first is to conduct the analysis by
systematicallyincludingthe effectsof inflation;the secondis to ignore the effectsof inflation
in conducting the analysis. Each case requires a different approach.
Incorporating inflation in the analysis: Use amarket interest rate and actual dollars
that include inflation.
Ignoring 'inflation in the analysis: Usereal dollars and areal interest ratethat does
not reflect inflation.
Analysis in Constant Dollars Versus Then-Current Dollars
Performing an analysis requires that we distinguish cash flows as being either constant
dollars (real dollars, expressed in terms of some purchasing power base) or then-current
dollars (actual dollarsthat are then-currentwhen they occur). As previously stated, constant
(real) dollars require the use of areal interest ratefor discounting, then-current dollars
require amarket (or combined) interest rate.It is not appropriate to mix these two dollar
types when performingan analysis.If both types are stated in the problem, one must convert
either the constant dollars to then-current dollars or the then-current dollars to constant
dollars, so that a consistent comparison can be made.
'(heWayg!<1teCorporationis interestedin evaluatingamajor new video d!splaytechnology (VDT).
Two competing computer innovationc:o!llpanieshave approached Waygate to develop the tech-
nologyfor the new VDT. Waygate believes thatboth companies will.be able to deliver equivalent
products at the end of a 5,.yearpeli,od..Eromthe yearly development costs of theVD'r foJ."each
ofihe two companies as given, detenjUnewhich Waj'gate shotildcboose.if the c0IJ.?0rateM1\RR
(in}{estmeJ1t.marketrate) .is 25%apd geJ1era.lpqcejnfla.nolli.s~sumed tope 3.5% perj'ear over
the'mext5 years.
tl..:_" _'''' ",'-', _ " __.,',." ',' _' .',_."'- _',,'__,,',' _ _ _.<'"
IICQmpany Alpha costs: DeveloP.lJleJ1t costs Will he $15Q;OOOtlIe'firstyeaJ.". ap.d W.mincrease
~ ;!::.:~ at,arate ot.5% oYeJ;'tbe~Ye~I!eriog! ~.;;: ~~ ~ == ~ ~ ,= = ~ '.;;:~ =:: = = ':I'\':
0_.
::CQmpany Be-faco~ts:DeveI9~J:l1ehtJcostswill bea COll$t!!Il.t'$1'5Q,OOO'petj'eMipte11Il$of.
" ','loday's dollars over the5'C"Yea.r~,. , I
r=E==,rZ ~ ~~ ~== ~-, l1' " .-=,: == III ;:;f- ==-~-;:;;;;:; ~