UHDFWWRGLVFRYHULQJWKDWDPDFKLQHLQWHOOLJHQFH

ZDVSLFNLQJRYHUWKHLUGDWD7KDW¶VQRWRQO\

EHFDXVHLWIHHOVLQYDVLYHEXWDOVREHFDXVHSHRSOH

DUHFRQFHUQHG$,VPLJKWXVHWKDWGDWDLQQHZ

ZD\VZLWKRXWSHUPLVVLRQ7KLVDWWLWXGHVHHPVWR

EHLQUHVSRQVHWRYDULRXVJRYHUQPHQW

VXUYHLOODQFHSURMHFWVWKDWXVH$,QRWDEO\

ZLGHVSUHDGFDPHUDVFDSDEOHRIIDFLDOUHFRJQLWLRQ

ZKLFKPDQ\SHRSOHWKLQNLVDERXWDVDWWUDFWLYHDV

DQRSHQDXWRSV\

)LQDOO\ZHUHDOVRFRQFHUQHGZLWKWKHFXUUHQW

VWDWHRI$,OHJLVODWLRQ$,OHJDOLWLHVLQGL̆HUHQW

MXULVGLFWLRQVDQGDORQJVWDQGLQJDQGLQFUHDVLQJO\

QDVW\GHEDWHDERXWSURSHU$,HWKLFVKDYHWKRVH

&(2VZRUULHGDERXWZKHWKHUDQ\FXUUHQW

LPSOHPHQWDWLRQPLJKWVXGGHQO\EHFRPHLOOHJDOLQ

WKHIXWXUH5RXJKO\KDOIRI'HORLWWH¶V&(2

UHVSRQGHQWVEHOLHYHWKHJRYHUQPHQWVKRXOG

KHDYLO\UHJXODWHWKHXVHRI$,,QFRQWUDVWWKH

RWKHUKDOIEHOLHYHVKHDY\UHJXODWLRQZLOOFULSSOH

RQJRLQJUHVHDUFKDQGZLWKLWWKHEHQH¿WVRI

WKHWHFKQRORJ\

8QVXSHUYLVHGUHSRUWVWKDWWKHVHDQGRWKHU

FRQFHUQVDUHWKHUHDVRQZK\DOPRVWWKUHH

TXDUWHUVRILWVUHVSRQGHQWVKDYH\HWWRLPSOHPHQW

$,%XWLIWKHLQGXVWU\FDQFRQTXHUFRVWFXVWRPHU

DWWLWXGHULVNDQGVWḊQJKXUGOHVDQGWKHQ

VTXLVKWKHEHQH¿WVLQWRPRUHHDVLO\XVHGWRROVZH

PLJKWVHHDPDUNHGDGRSWLRQXSWLFNLQ

O

l

i

v

e

r

R

i

s

t

PC MAGAZINE DIGITAL EDITION (^) I SUBSCRIBE (^) I JANUARY 2022
Oliver Rist is the
Executive Editor of
Business at PCMag.
He can be reached at
oliver_rist@pcmag.
com.