experiences, and personal affiliations. These factors
influence the manner in which they understand and
judge the details of the case. Social psychological
research on in-group/out-group bias suggests that
jurors may have an inclination to judge a witness who
is similar to them as more credible and reliable than a
witness who is dissimilar to them. However, research
on the black sheep effect indicates that jurors may per-
ceive in-group members more negatively than out-
group members when the in-group member has
committed a transgression. Therefore, the nature of the
interaction between jurors’ group memberships and the
defendant and witnesses’ group memberships will
depend on the context of the particular case.
Although demographic and personality variables
are not stable predictors of verdict judgments across
cases, research suggests that case-relevant attitudes,
such as death penalty attitudes or attitudes about busi-
ness, predict verdicts. Studies on death penalty atti-
tudes indicate that those who are pro–death penalty
are more likely to render a guilty verdict than those
who are against the death penalty. Finally, some
research indicates that attitudes toward business and
tort reform predict verdicts and awards in civil cases.
Efficacy of Jury Selection
A number of mock jury studies and field studies have
been conducted to investigate the influence of jury
selection strategies on jury verdict. In general, the
research in this area indicates that the evidence
accounts for the greatest amount of variance in juror
verdicts, and that juror’s individual characteristics
account only for approximately 5–15% of the vari-
ance. However, in cases such as capital cases where
defendants have a possibility of receiving the death
penalty, it can be argued that factors influencing this
small percentage of variance become very important
to study. Research has also demonstrated that case-
relevant attitudes, such as attitudes toward the death
penalty or attitudes toward the insanity defense, are
better predictors of verdicts than general attitudes or
demographic characteristics.
Investigating the utility of scientific jury selection
is often done using mock jury simulations. Critics of
this method argue that mock jury studies provide little
practical utility for real jury selection because it is vir-
tually impossible to replicate every aspect of a trial.
Because participants know that their decisions in a
study have no impact on a defendant in a real case,
they may find it easier to render a guilty verdict
because there are no real consequences for doing so.
Jury selection research has not conclusively estab-
lished the superiority of one technique over another, in
part because research in this area is difficult. To demon-
strate that scientific jury selection is efficacious, it is
necessary to establish its superiority over traditional
jury selection and the random selection of jurors.
However, some research suggests that traditional jury
selection may result in a jury with attitudes similar to a
jury composed of the first 12 jurors to be considered for
the jury or a jury that is randomly selected from the jury
pool. Nevertheless, instead of trying to identify which
approach is more useful, it may be possible that a com-
bination of an attorney’s experience and a trial consul-
tant’s advanced research methodology would prove to
be the most effective approach. Because the role of the
jury is an integral part of the legal system, the process
of selecting the jury is important and needs further
empirical evaluation.
F. Caitlin Sothmann, Caroline B. Crocker,
and Margaret Bull Kovera
See alsoScientific Jury Selection; Voir Dire
Further Readings
Batson v. Kentucky, 106 S. Ct. 1712 (1986).
Diamond, S. S., & Zeisel, H. (1974). A courtroom
experiment on juror selection and decision-making.
Personality and Social Psychology Bulletin, 1,276–277.
Hepburn, J. R. (1980). The objective reality of evidence and
the utility of systematic jury selection. Law and Human
Behaviour, 4,89–101.
Horowitz, I. A. (1980). Juror selection: A comparison of two
methods in several criminal cases. Journal of Applied
Social Psychology, 10,86–99.
Kovera, M. B., Dickinson, J. J., & Cutler, B. L. (2003). Voir
dire and jury selection. In A. M. Goldstein (Ed.),
Handbook of psychology: Vol. 11. Forensic psychology
(pp. 161–175). New York: Wiley.
JURYSIZE AND DECISIONRULE
Both the size of the jury and the number of jurors who
must be in agreement for a verdict to be concluded
(the group’s “social decision rule”) have been the sub-
ject of litigation at the U.S. Supreme Court as well as
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