A Handbook of Human Resource Management Practice

820 ❚ Employee relations

Communication Area Objectives

1. the communication downwards to ensure that managers and
   and sideways of corporate or supervisors receive clear, accurate
   functional objectives, policies and prompt information on what
   plans and budgets to those who they are expected to achieve to
   have to implement them further the company’s objectives


2. the communication downwards to ensure that the instructions are
   of direct instructions from a clear and precise and provide the
   manager to a subordinate on necessary motivation to get people
   what the latter has to do into action


3. the communication upwards and to ensure that managers and
   sideways of proposals, supervisors have adequate scope to
   suggestions and comments on influence corporate and functional
   corporate or functional objectives, decisions on matters about which
   policies and budgets from those they have specific expertise and
   who have to implement them knowledge


4. the communication upwards and to enable management to monitor and
   sideways of management control performance in order that, as
   information on performance and necessary, opportunities can be exploited
   results or swift corrective action taken


5. the communication downwards to ensure that (i) employees are kept
   of information on company plans, informed of matters that affect them,
   policies or performance especially changes to working conditions,
   and factors influencing their prosperity
   and security; (ii) employees are encouraged
   to identify themselves more completely
   with the company


6. the communication upwards of to ensure that employees are given
   the comments and reactions of an opportunity to voice their suggestions
   employees to what is proposed will and fears and that the company is in a
   happen or what is actually happening position to amend its plans in the light
   in matters that affect them of these comments


7. the receipt and analysis of to ensure that the company is fully
   information from outside which aware of all the information on
   affects the company’s interests legislation and on marketing,
   commercial, financial and technological
   matters that affect its interests


8. the presentation of information to exert influence in the interests of
   about the company and its the company, to present a good
   products to the government, image of the company, and to
   customers and the public at large persuade customers to buy its
   products or services

Table 54.1 Communication areas and objectives

I. MANAGERIAL

II. INTERNAL RELATIONS

III. EXTERNAL RELATIONS