INDEX
Achievers
habits and results, 143–145
higher self and, 27–29
results, 143–145
traits of, 94
See alsoSuccess
Adaptation, 23, 24–25
See alsoFlexibility
Aesop, 105
Apprentice, The
as challenge, 110, 148–149
description/tasks, 19–20,
36, 63, 105–106, 122, 123
experience and, 139–140
positive thinking and, 140
success and, 89, 178
team spirit and, 11–12,
66–67
Aristotle, 39, 40, 132, 143, 144
Art
life as performance art, 157,
158–159
work as, 8, 27–28, 43–45
Art of the Deal, The(Trump),
8, 44
Art of War, The(Sun Tzu), 33
Artists
attributes of, 43–44
See also specific artists
Audience
common denominators
and, 157–158
knowing, 157–159Barrack, Tom, 161–168
BBC, 114
Beethoven, Ludwig van,
43–44, 102
Bell, Alexander Graham, 41
Bellino, Ricardo, 61–62
“Big picture,” 23, 24–25, 56,
58, 101–103
Biorhythms, 69–70
Blaming others, 66
Brand name
building, 31–32, 169–171,
174
importance of, 31–32, 78,
122, 174
See alsoPower of a name;
Trump name
Brave New World(Huxley), 48