Think Like a Champion

A man cannot be comfortable

without his own approval.

—Mark Twain

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Tell People

About

Your Success

I

have a friend who is extremely accomplished and also extremely
wealthy. Uber-wealthy, as they say. But one day he called me up
to see if I could get him reservations at Jean Georges Restaurant
and I had to ask myself, “What’s the point of his immense success
if he can’t even get a reservation in New York?” The only reason
he can’t is because no one has ever heard about him. He’s shy about
using his name, to the extent that it serves him no good. He has
to call other people, like me, to help him out.
That got me to thinking about the toot-your-own-horn the-
ory, which is something I believe in. Here’s a perfect example of
why I believe in it. This poor rich guy might as well be just a poor
guy when trying to get in the right places. The power of a name
can be incredible. It can open doors like nothing else. A lot of
people might have been richer than Aristotle Onassis, but when
people heard the name Onassis, they knew who he was. I’ve