Whether you are using your goals by yourself, with free-
lancers, or with paid staff, remember, you are the team leader
and you set the tone for your client’s expectations.
Jake states it best when he says, “My clients know that I
will come through for them. Whether a photographer has a
team or goes it alone, it all comes down to them, to their
commitment to creativity and their vision of service. In this
business it’s all personal and it all resonates back to the
person at the top!”PART3 / TEAMChapter 16.qxd 6/25/07 7:20 AM Page 100