marvelous sense, as the Web site branding reinforces
professional consistency and builds a potential
client’s confidence in us.Integrating Your Vision on
Your SiteAfter defining your vision, shooting new images, and sizing
and paginating your online portfolio, you will want to work
with your Web designer on the physical and design compo-
nents for your site and for your portfolio section. The goal is
to look to your current print materials (portfolio, mailers) and
integrate the look of the site with your current tools. If you are
due for a remake of your corporate identity, let the Web lead
the way. Color, type, motion, and speed are all options that
your designer will consider when creating a “look” for your
online book.
The goal is to develop a series of advertising tools that all
have the same look and feel. This creates consistency of design,
which adds to the memorability factor.
Imstepf got it right away.Our existing and new clients want an immediate
look at what we do. An online portfolio is the answer
for that need. Shooting mostly commercial products
demands that we are able to deliver consistent results
on deadline. We have a branding that identifies
Imstepf Studios as a premiere food-shooting studio.
The layout and design of our hardbound portfolio
was carried over to our online portfolio. Branding
consistency is key in marketing our visual integrity.
This continuity speaks to the dependability and trust
in us that our clients require. Selina helped us to
understand the importance of branding, consistency,
and refining our vision. Now it is a part of our daily
message.Vision, pagination, design, and branding are all factors to
consider when building your online portfolio. For those of youCHAPTER19 / ONLINEPORTFOLIOS THATSELLChapter 19.qxd 6/25/07 7:22 AM Page 123