How to Succeed in Commercial Photography : Insights From a Leading Consultant

But in order for your book to be called in when an assign-

ment is on the table, you need to have already created visibility

for your work. E-mailers, direct mail, and Web sites help to

maintain visibility, but face timeis king!

While relationships may look and feel different, buyers are

still assigning work to YOU, not to your computer terminal,

Web portal or visual e-mail mail piece. You are the extra special

component in many buyers’ decision making process.

Your job is to be present to your program. Develop and add

a drop portfolio component to your ad program and by all

means make in-person appointments and simply show up!

PART4 / TOOLS

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