CHAPTER 31
Affirmations: Your
31. Affirmations: Your New Marketing Tool
Ihave long counseled my clients and readers to develop
intelligent, well-rounded sales and marketing programs.
Having an arsenal of tools, all designed to deliver your
message, is critical to succeed as a creative professional in
today’s environment. In addition to the tangible actions I
have spoken of (portfolios, Web sites, and direct mail), I sug-
gest that you develop and utilize “affirmations” as a
marketing option.
An affirmation is a simple, thoughtful, positive statement
that you craft and consistently repeat. Its purpose is to put
your wish for change out into the universe. It is a powerful
tool that connects your request to higher consciousness. It
enables you to not work alone. When you craft an affirmation
and repeatedly put it out, the universe becomes your team
player. The extra good news is that it costs you nothing but
time and faith!
We all know that there is a mind-body-spirit connection.
That fact has been well documented by experts and others in
the medical and scientific, as well as the spiritual, communities.
While some creatives have developed their inner beings and
actively utilize their connection to the universe, many have yet
to harness the power they possess. Developing and using affir-
mations is a wonderful beginning for someone new to this way
of thinking and is always helpful for those already using their
spirit to fuel their business.Chapter 31.qxd 6/25/07 7:28 AM Page 188