How to Succeed in Commercial Photography : Insights From a Leading Consultant

PART6 / FAITH

wish and write down a positive statement that speaks of your

wish in the present tense. For example, if you wish for more

balance in your life, you might create an affirmation that states:

“My life is in balance. My time and energy are directed toward

my business, my family, and my spiritual practices. I am at peace

and comfortable with my life’s direction.” Note that you phrase

the affirmation as if it already exists. The reason for doing so is

because it truly does. The word “affirmation” is no accident.

What you will be stating does exist in the potentiality of being.

Stating your affirmations simply brings your wish into your

sphere.

Make sure that your affirmation is personal, positive, direct,

and clear. Bonni Carson DiMattteo, a well-respected business

coach based in the Boston area, states: “I find affirmations most

powerful when they are self-generated based on one’s personal

strengths and gifts.” She offers an example:

“I am capable of achieving what I choose to commit

myself to.”

This affirmation speaks to the ability to commit and

achieve. It links commitment to achieving and connects both to

the outcome of success.

Word your affirmation positively. Laura Bonicelli, a national

agent based in Minneapolis, uses affirmations before sales calls

and when pitching specific accounts.

“Affirmations are part of my preparation. One of my

favorites,” states Bonicelli, “is to use my talent’s name in the

affirmation. I might say, ‘John’s style is a perfect fit for this par-

ticular project.’ It’s simple, positive, and to the point. I repeat

this many times before and/or after a pitch. I truly believe that

you can’t put the thought out enough.”

Laura’s statement rings true. Once you have created your

affirmation, the act of active repetition is critical. Plan on

beginning your day by sitting quietly, breathing slowly, and

repeating your affirmation with conviction and heart several

times. End your day with the same practice. In addition to

repeating my affirmations in the morning and evening, I find

myself repeating them in the car, in the shower, and while I’m

cooking.

In addition to creating my reality with the help of affirma-

tions, I find that they center me, helping me to remember

Chapter 31.qxd 6/25/07 7:28 AM Page 190