tasks. As each task is accomplished you move further toward
meeting the objective. As you complete each objective you
move closer to your goal. Progress is measured as you finish
tasks and complete objectives. The overall goal is no longer
huge and illusive. It now becomes real, clear, and manageable.
Let’s continue to use the portfolio build as an example of how
this works.
Goal 1: Build a vision-based portfolio.
Objective 1: Define visual integrity.
Tasks 1 and 2: Complete the exercises below to define your
vision.
(The tasks listed below can be done one per day or per
week. The key is to go at your own pace, but to keep going.)Task 1- View some of your favorite magazines, catalogs, annual
reports, or any other print medium of choice. - Choose no more than ten tears (editorial or ads) that rep-
resent work that you would have killed to have done. - Lay out the tears and begin to describe the work.
- Look for consistencies in the words you used to describe
the visuals. Make a list of the words that are repeated. For
instance, moody, bold, humorous, elegant, evocative, con-
temporary, hip, romantic, people as props, object shot as
designing pieces. Write them down! - List the tools used in each (selective focus, people as props,
digital techniques, light as a texturing tool, vivid color, and
so forth). Make a list of the tools that are repeated. Write
them down! - Look at the type of work you chose. Was it editorial in
nature or did you choose ads? Did you go to annual
reports to draw inspiration or did you choose catalogs as
samples?
Your choice of examples gives you a strong indication of
which market you are interested in servicing. Write them down!Task 2- View five of your favorite images that you have created.
- Begin to use words to describe them (see above).
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