How to Succeed in Commercial Photography : Insights From a Leading Consultant

(Ron) #1
PART6 / FAITH


  • My clients never pay me enough money.

  • Photography is no longer a profitable way to earn a living.


People living in poverty consciousness “never have
enough,” and the words “I don’t have” in relation to time or
money or anythingis the main reason why people live in lack.
Negative thought patterns create the position of lack, and
repeating the words that mirror thoughts of negative beliefs
and opinions keep the thoughts locked in place.
It’s not the photo schools, organizations, your clients, or
the world that has created your poverty consciousness. It is
you. That’s the great news. Changing the world is tough, but
changing you is doable. Your job is to have the courage to
show up, check out whether this issue is keeping you from
achieving financial abundance, and if it is, begin to change
your thinking.
If you find that you are indeed living in lack, “showing up”
here looks like creating affirmations that you repeat daily (see
“Affirmations: Your New Marketing Tool” on page 188) or
getting help from an expert, teacher, or coach whose job it is to
help you shift your thoughts.
Not everyone who chooses not to pay attention to his or her
finances is in lack. New photographers often neglect to set
financial goals and may be reluctant to discuss money issues
with clients. In addition, there are experienced shooters who
have never taken the time to take themselves and their business
seriously.
If you are starting a new business or have an existing
business that is suffering from financial inattention, change
that now.

HOW TO PRICE YOUR SERVICES

Price your services intelligently. Take a poll among the
shooters you know and see how their fees are structured. Most
professionals charge clients based on an individual project
rate basis.
I advise my clients to consider the following formula when
determining the project rate for a specific assignment.

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