CHAPTER 35
Photographers
on Faith
Leap and the net will appear.
—JULIACAMERONIthink its safe to say that faith or lack of it is a key compo-
nent in almost every photo business. However, what it looks
like, the role it plays, the place it lands, the time it surfaces, and
how it manifests is different for each shooter.
First off, let me be clear. Faith as discussed here has absolutely
nothing to do with religion. What it has everything to do with is a
trust that you are able to hold onto even when there is no evidence
to support your conviction. Our business in one where sometimes
trust is all you have.
Trust, as a rule, does not apply to only selected areas in
your life. It’s either there or its not. You either have faith or
you don’t.
You can’t be in a state of trust when it comes to business
matters and have a lack of trust in your personal affairs. Your
values as they appear in your personal life will most likely mir-
ror those you exhibit in your business world. Your choices will
represent your values, and the tools you use as you move
forward in your daily business mode, while different in their
specific manifestation, will be similar in their content. Thus,
your ability and willingness to trust, to have faith, will be of
benefit to you in all areas of your life.Chapter 35.qxd 6/27/07 9:07 PM Page 210