tools
building print books and, 110–117
calling contacts and, 135–136
creating a hot lead list and, 135
dropping books and, 138–140
e-mail and, 129
“face time” and, 133–140
new marketing tools and, 188–192
one vision, multiple applications
and, 114
online portfolios and, 118–124
portfolios: main messages
and, 111–114
reading and, 141–144
self-promotion and, 125–132
staying ahead of the curve
and, 108–109
stock options and business
changes, 105–108
trends, staying ahead of the curve
and, 108–109
Turner, Peter, quote from, 35V
value equation, overview of, 16–18
values
being a client and, 19
creating your positioning statement
and, 20–21
defining your visual values
and, 16–21
listening and, 28–29
portfolio visits and, 25–27
pricing and quoting assignments
and, 27–28
service and, 32–33
service component and, 22–29
shaping relationships and, 7–8
success or failure and, 30–33
vision
adding portfolios and, 47
articulating clear goals and, 37–39
branding identity and, 59–60building new portfolios and, 48–52
client’s perspective and, 57–61
creating success and, 37–42
developing vision-based portfolios
and, 43–47
development of, 31–32
gift of choice and, 62–66
integrating your vision on your site
and, 123–124
matching vision and product, 61
multiple applications and, 114
reference tools and, 45–47
risk taking and, 41–42
vision-based portfolios
developing and, 43–47
reference tools and, 45–47
visual trends, stock options and
business changes, 105–108
Volkswagen, “Drivers wanted”
campaign, 60
Volvo, “safety” campaign and, 60W
Web sites
buying lists and, 185
communicating your vision and, 47
list of, 217–218
Marc Norberg and, 21
portfolios and, 115
Robert Kent and, 17
Standard Directory of Advertising
Agencies, 185
Weegee, Rolling Stoneand, ix
Wendt, Dave, list of books and, 143
White, Ed, building new portfolios
and, 49, 50, 51, 52
White, Minor, quote from, 1
A World Without Fear
Foundation, 205Y
Yogananda, Paramahansa, Journey to
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