How to Succeed in Commercial Photography : Insights From a Leading Consultant

Contents

Acknowledgments vi

Introduction vii

PART I VALUES 1

1. Your Values, Your Business 3


2. Do You Have a Product to Sell? 10


3. Defining Your Visual Value 16


4. The Service Component 22


5. Success or Failure: It’s All about Value 30

PART II VISION 35

6. Creating Success 37


7. Develop a Vision-Based Portfolio 43


8. Building a New Portfolio:
   Photographers Speak 48


9. Millicent Harvey’s Vision Quest 53


10. Vision: The Client’s Perspective 57


11. The Gift of Choice 62

PART III TEAM 67

12. Agents, Marketing Assistants, Consultants:
    Who Is Right for You? 69


13. The Realities of Representation 77


14. The New Breed of Agent 84


15. Objective Help from the Business Consultant 91


16. Team Armour 96

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