CHAPTER 6
Creating Success
During the past twenty-eight years, as I have worked as a
consultant to creative professionals, my role has been to help
my clients be successful, advising them as they sought to reach
their creative and financial goals. During this time, I have
observed photographers as they worked toward success. I have
worked side by side with my clients; some have been successful
and others have not.
In an effort to understand the dividing line between success
and failure, I started to note what each client did to contribute
to his or her success. Over a period of time, it became clear that
successful talent consistently took certain actions. Although
each person’s victory is achieved through different means, set-
ting goals and adjusting your attitude are two key components
worth looking at.ARTICULATING CLEAR GOALSThe first action that is always present in a winning business
is the articulating of clear, well-defined goals. After all, how can
you be successful if you don’t know what success means to you?
The following sets of goals demand attention:Personal Goals
You should not divorce your being from your business. It is
important for you to know where photography sits in your life.
Begin by asking yourself, What is it that you wish for in your life?Chapter 06.qxd 6/27/07 9:02 PM Page 37