(^200) THE M IN D O F THE BUY E R
formulas for aro usin g intere : t, de sire a nd c on
fidence ; a n d fail to keep a s hi s goal th e wel
fa re o f th e b uye r, hi s w ords will be a s so un d
ing b rass an d tinkling cymbal. An d th ough
h e m ay go fa r t owa rd succ e ss by applying th e
sub tletie s o f p sych ol ogical l ore, h e will go still
fa rth er i f h e plac es one ru le befo re all oth ers
—th e ol d-fa shione d unsel fish doc tri n e embod
ied in the G ol den R ule.
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