The Mind of the Buyer

(^204) B I B LI O GRAP HY
C H A PTER IV
F E H LM A N F RAN K : Advertising a nd S elling, D ec em
ber,^1916.
M C D O UGA L L, WI L LI AM : The G r o up M ind. N ew
Yo rk, G. P. P u tnam’s Co .,^1920.
R o ss, ED W ARD A. : S o c i al P sy chol ogy. N ew Yo rk,
The M ac mill an Co .,^1908. C ha ps. I V, VI.
VE B L E N , T H O RSTE I N : The Theo ry o f the Leisu re
Cla ss. N ew Yo rk, B. W. H uebsch. Chaps. I V,
V I I.
C HA PTE R V
B A LD W I N JA M E S M. : Ha ndbo ok o f P sy cholo gy.
T w o v ol umes. N ew Yo rk, H enry H ol t Co .,
(^1890) , 1 89 4. Vo l. I I, pp.^139 -^147.
K ITS O N , H ARRY D. : H o w to M ake an Advertise
ment Interesting. Western Advertising, Janu
a ry,^1921.
C H APTER VI
P I LL SBURY, W. B. : Essentials o f P sychology.
C ha p s. X I, X I I.
WATSO N, JO H N B. : P sy cho logy from the S tandp oint
o f a B eha vio ri st. Phila delphia, J. B. Lippin
co tt Co .,^1919. Pp.^174 -^193.
C HAPTER VII
K LI N E, LIN US W. : The P sy cho lo gy o f Humo r.
Amer. J. o f P sychol., Vo l. XVI I I,^1907 , pp.
4 2 1 - 44 1.