2 1 0 IN D E XFashion, and selling, (^72) ;
chara cteristics o f, 69 fl’ ;
defined,^68.
Feeling, “ expressions o f,
(^90) fl’ good, in sale, 89 if ;
in instinctive action, (^145) ,
(^150) ; unpleasant, in desire,
(^112) f ; with images, (^102) f.
Fehlman, F rank, 66 f.
Fo rd, Henry, 1 9 7.
Forgetting, cu rve o f,^47 f.
Geographical study o f buy
ing p ublic, (^57).
Golden Rule,^200.
Good- will,^118 f.
Group- mind, see Public.
Historical method,^11 fl.
Hospital,^86.
Humor, (^93).
Idea ,^156 ; in suggestion,
(^163) ; in volition, (^171) fi'.
I deals, (^186).
Ideo- moto r action. 1 54 f.
Image, and feeling, (^110) ;
clea rness o f, (^100) ; in D e
sire,^110 ; natu re o f, (^97) ,
(^99) , (^100).
Imitation, 70.
Imp ression, in belief, (^120) ;
(^185).
Inheritance, 31 f ; in in
stinctive a ction, (^143).
Instinctive a ction, (^91) , 9 6
and feeling, (^150) ; charac
teristics o f,^140 f ; classi
ficatio n o f, (^147) f ; defined,
(^139).
Intensity, 31.
Interest, classification O f,
(^80) , (^83) , (^96) ; defined, 77 f ;
how to a rouse, 77 f ; how
to measure,^63 ; laws o f,
79 f.
Involunta ry movements, at
pinsycfheoelloinggic al moment,^179 ;
,^90.
James,^82.
Judd,^11.
K aleidoscope, c ross- section
of mind like,^39.
Laborato ry method,^17.
Laws, o f competition,^188
o f suggestion,^157 if.
Magazines, (^55) , (^62) , (^64) ,^67.
M a gnitude, see E xtensity
Mediums,^17 , Chap. I V
ch oice o f, 57 f ; distinc
tions betwee n,^55 ff.
Memory, influenced by repe
tition, (^46) ; “ unconscious ,”
49 fl'.
Mo tion p ictu re, a ctor,^79
in selling, 40.
Movement, (^35) fl" in desi re,
(^111) f ; in suggestion,^154 ;
simulated,^40.
Napoleon,^170.
Negative su ggestion,^159 f.
Newspapers, (^55) , 59 f.
Ple asant feeling,^91 f.
Positive su ggestion, 1 59.
Price, 1 89.
Primitive c redulity, see
Credulity.
Psychological, differences
between publics,^58 f ;
moment,^169 ,^177 ; how to
meet,^179 fi' ; point o f
View, 9.
Psychology, expe riment in,
(^12) fl”; Old and new co n
ceptio ns O f,^9 fl’ ; “ rule O f
thumb” vs. scientific,^23 f.
Public, defined,^54.