The Mind of the Buyer

9 0 TH E M I N D O F TH E BUY E R

i n c onnec ti on with th e sta ge o f in teres t, and

w e sh al l rep ea t i t in di scu ssing th e la te r

stages, especially th a t o f sa tisfa ction, wh ere

w e sh all sh ow 91 a}; the,sale; js-po t re ally co n

sum m ate d un til th e b uyer is

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i n a c ompl etely

satisfie d stai e iofsmindemM eanWhile, in order

to un de rstan d th e reason fo r goo d feeli ng at

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