NLP At Work : The Difference That Makes the Difference in Business

Combining “thinking about

thinking” with technology

I am often asked “Is NLP still relevant?” and my answer is a

resounding “Yes!” We need to learn how to use new

technology in ways that are creative and different. If you do

what you always did, you get what you always got. And it is the

combination of “thinking about thinking” and technology that

will set the new breed of leaders and entrepreneurs apart

from the rest.

There is nothing else in the world of human development

and learning as powerful as NLP. Emotional intelligence,

spiritual intelligence, visualization, and various other new

concepts in human resource development are mere

derivatives of the NLP process.

“The only route to understanding would have to come through

creating a practical working model in your mind that could be

used to rise above the detail ... Every successful entrepreneur

I’ve ever known has worked this way ... From this high level

view of the world, they create simple, rule of thumb formulae

that can be used as the basis for decision making.”

Peter Small, The Entrepreneurial Web

There is so much to learn in both technology and personal

development that it is impossible for anyone to learn

everything. It is our ability to manage our thinking, our

conflicts, and our experience that will ultimately make the

difference between those of us who will lead the way into an

increasingly new, exciting, creative, and cooperative future,

and those who will rapidly fall by the wayside as they attempt

to follow. This is what we can learn with NLP.

Success comes from within. Our success depends on our

ability to be excellent in everything we think, say, and do. NLP

provides us with a way to achieve this.

By mastering the concepts in this book and making them

your own you will begin to excel more and more at what you

4 NLP AT WORK

The relevance of NLP

What will you gain from this book?