Jo Ann
UK-born Jo Ann now lives in Woodinville, WA. She says this about
herself: “I had been an amateur photographer for 20 years, giving away
prints and cards, but not selling. I started selling photos as a part-time
business in September 2004 as a fl exible way to fi t work in with family
commitments.”
Jo Ann used to be a software engineer but has been a mom since- The fi rst microstock library she heard of was iStockphoto, which
was introduced to her by a music business Web site that indirectly
referred to it. Since then, she has clearly found her feet in the world
of microstock, spreading her portfolio over several sites.
Jo Ann shoots lifestyle, some travel, and self-portraits, which
she disparagingly says are for the ageing baby-boomer segment!
She spends around 20–35 hours a week on her stock photography,
and she has clearly enjoyed signifi cant success from her talent and
commitment.
Jo Ann uses entry-level but good-quality equipment, including two
prosumer dSLR cameras and prime and zoom lenses, but she does not
have any studio lights. She has a personal computer (PC), and she
FIGURE 10.1 Stephen, a former Web designer, is enjoying great success with the microstocks.
JO ANN 167