48 What Sells and What Does Not
FIGURE 3.15 “Downtown Chicago.” © Tomasz Fudala/iStockphoto
of how the fi nished image might be used. Two good examples are
shown in Figures 3.16 and 3.17.
Now, go outside and take some shots yourself!Objects
Designers can’t get enough of good-quality, well-lit objects. Anything
from aerosols to Zodiac signs. Make an object the object of your
photography.
What designers really like are isolated objects (Figures 3.18 and
3.19) and, even better, isolated objects with clipping paths included.
A clipping path is just a means of tracing around an object so that the
designer can simply cut and paste it into his or her own design or