other images, the product or logo may be placed along one of these lines to
emphasize it.
A particularly practical aspect of applying the Rule of Thirds is that it tends
toleaveyouwithanopenareathatissuitableforplacingadcopy.Themodel’s
body can also be posed to lead the eye directly to this text. (Note:When
shooting for a commercial client, the art director will normally give you a
sketch or a layout for the ad. I suggest you shoot this exact layout, then re-
spectfully make any suggestions you might have for small variations to create
in some additional photos. It may seem like overkill, but the client will un-
derstand how hard you will work to get the right shot.)
Perspective.Perspective is another tool that can be used to direct the eye.
For example, you can use a long lens (200mm or more) to help you separate
the subject from the background by reducing the depth of field. For com-
1-6.The subject of this image is the dress. Notice how the light skims across it to
reveal the texture and how the model’s movement shows the cut and flow of the
garment. Additionally, notice how this image works with the Rule of Thirds. If we
wanted to concentrate on the model, rather than the dress, her face would proba-
bly have been placed at the upper left intersection. Instead, her face is turned away
from the camera and the dress’s unique neckline is situated at this intersection,
drawing your eye to it.