The point is, the length of copy at your web site will depend on
what you are selling. If people are familiar with your product or
service, you may not have to say much. If people easily understand
why your price is what it is, again, you may not have to say much.
But if you have to explain your product, or your price, do so with
as many words as you need.
Your guiding principle should always be to focus on the interests
of the people visiting your site or reading your sales letter. Again,
people will read long copy—they read books, articles, and newspa-
pers, for example—as long as it is interesting to them. If people
aren’t reading your web site copy, then you haven’t written to their
interests.
Let’s take a closer look at how to interest people.HYPNOTIC WRITING