think your reader is. As you’ll see in a second, writing to aperson,
an individual, is powerful.WRITE TO ONE PERSON
You’ve heard this one before, but it’s worth repeating. You can feel
overwhelmed when you write something for “the public.” Don’t
write for the masses. Write for one person. Write to an individual,
any individual, and you will create a personal rapport with your
readers. Though thousands of people may read your articles, they
only read it individually. Write your material to one person, as if
writing a letter, and you will naturally create a personal aura in
your writing.
You’ve gotten personal letters from friends, and you’ve gotten
form letters that had your name inserted into them. You could
tell the difference, couldn’t you? Form letters—even if they plug
your name into the copy—are wooden. Hypnotic Writing re-
quires personal contact. No matter what you are writing, write it
to oneperson and you’ll create a sense of friendliness that can’t
be beat.GET EXCITED
As you write,feelwhat you are trying to convey. Let some emo-
tions seep in. When you tell a story in person to someone you feel
comfortable with, you move your hands, change voice inflec-
tions, raise and squint your eyes, and much more. You become
animated and alive. But you may become aloof and dignified
when you write about the same story. The result is a dud. Put ex-
citementinto your writing. Let go. Feel emotion. Get moved and
you’ll move your reader.
You can test this for yourself. Go to a party and watch the life of
the party. He or she tells stories with great passion and verve. Take
that same individual, put a pen into his or her hand, and say,
“Write out the story you told at the party.” They freeze! Most of us
do. Instead, let go. Write your letters and articles with all the spon-
taneous energy and enthusiasm you have. Be yourself. Don’t write
to impress; write to share a feeling.HYPNOTIC WRITING