Notice there’s only one way to answer the question. Unless your
reader is not interested in writing (again, you should be offering
people what they want), then your readers have to answer the
question with a yes!
Another example: “If I could get you a new car at a monthly
price you can afford, and with all the options you want, would you
be interested in seeing it?”
Assuming the person being asked is shopping for a car, what do
you think they will say?
Another example: “If I could give you a marketing strategy that
is guaranteed to increase your profits, would you be interested?”
Of course!USE WORD PICTURES
Studies prove that we think in pictures. Describe your views, or
your product, in vivid detail. Tell people what they will see, feel,
hear, and taste when they use your new blender (or whatever).
Paint a living portrait that people can see as they read your words.
One secret to doing this is to tell your reader exactly what hap-
pens when they use your product.
“When you turn on your computer, Thoughtline comes up,
greets you by name, and then begins to ask questions about your
project. You type in your answers and then Thoughtline asks you
another question based on what you entered. Imagine how it feels
to talk to your computer—and it actually talks back!”
Get the picture?USE TESTIMONIALS
Do you know what people don’t have anymore? Trust. The number
one reason mail order campaigns fail and sales letters live in the
dumpster is because your readers don’t trust you. People have been
ripped off so many times that they are extremelyhesitant to gamble
on a new thing.
Get testimonials from people who have used your product. If
the quotes are from people we all know—such as celebrities—all
the better. They give your writing credibility.HYPNOTIC WRITING