32 How to Make Your Writing Sexy
S
ex is hypnotic. That’s why it is used so blatantly in advertise-
ments. How do you give your writing sex appeal?
It’s easier than you think. I’ll give you a clue. Which do you like
to read: a novel by William Faulkner or your favorite mail order
catalog?
The key to creating sexy writing is format.
William Faulkner was a literary genius who created classic nov-
els. But his writing often had pages (pages!) ofsolid type. Talk
about run-on sentences! You might have to search an entire chap-
ter to find oneperiod. Yes, Faulkner is considered a legend. No,
most readers today don’t want to see a solid block of type. It’s not
very attractive.
FOUR WAYS TO MAKE YOUR WRITING MORE INVITING
To avoid a solid block of type:
- Use bullets.
- Use quotes.
- Use itsy-bitsy paragraphs.
- Use boxes.
Here’s a quick explanation of each.