“I understand how you feel,” I began. “About twenty
years ago, the landlord I had at the time knew I was into mu-
sic. He heard me play the harmonica and knew I had an inter-
est in learning to play the guitar. One day, he just gave me a
guitar he had for over fifty years. He just handed it to me.
But he said one thing I never forgot: ‘You can give it away
but you can never sell it.’ I promised him I would keep my
word. I still have that guitar today. I’m never going to sell it
but I will give it away when the right person comes along.”
Well, that hypnotic story did the trick. The prospect on
the phone heard my story and in his mind he heard the
phrase, “It’s okay to give the automatons to Joe but you
can’t sell them to him.”
All we had to do from there is negotiate a fair arrange-
ment so he could feel comfortable giving me the fifteen au-
tomatons. After a week of going back and forth, we agreed
that I would help him with some specific marketing in ex-
change for his collection.
I now own those automatons.
Later, once the deal was done, I asked him what made
him change his mind about parting with the rare items.
“It was your story about your landlord,” he explained.
“That really got to me. I could easily imagine my friend who
gave me the automatons being okay with me giving them to
you but not selling them to you.”
Hypnotic stories can work wonders. Whenever you want
to persuade someone, consider telling a story about some-
one who did what you want the person you are persuading
to do. The story can seep in easier than a direct command.
And the results can be miraculous.
Look at me—I’m now surrounded by automatons. I’ll soon
be opening The Joe Vitale Museum of Automated Life and
Other Curiosities.As you can see, hypnotic stories are an important part of Hypnotic
Writing.
How to Create Hypnotic Stories