this age of information overload, you need an edge. Hypnotic
Writing is it.
This book itself is an example of Hypnotic Writing. Throughout
this book you will find yourself going into a light hypnotic trance.
Better stated, you will notnotice you were in a trance until you
wake upfrom it. In other words, you will become aware that you
hadn’t been aware. That’s fine, as it means you were in a “waking
trance” (which I explain later).
Obviously, this will not cause you any harm. I’m mentioning it
so you become alert to the hidden mechanism of Hypnotic Writing
at work, even in this very book, so you can begin to use it in your
own writings later.
Please use this material for good. You cannot make anyone do
anything against their will, so don’t even try. Hypnotic Writing is
for ethical businesspeople (or anyone else) who want to better state
their case to their prospects.
Someone wrote me a nice letter, thanking me for my books but
also taking the time to tell me she was “put off ” by my use of hyp-
nosis in marketing. She said it removed choice from people. She
thought it was evil.
Since you may be thinking the same thing, let me point out a
few facts:- Hypnosis never removes choice. You can’t be made to do some-
thing under hypnosis that you didn’t already want to do
while fully awake. For proof, just ask yourself if you buy
everything I offer. Probably not. Yet I’m the father of Hyp-
notic Writing. Obviously, you used your power of choice to
buy or not, despite any “hypnosis” in my marketing. - Hypnosis is not evil. It is used by dentists, doctors, and psy-
chologists to help people get more of what they want out of
life. It’s been sanctioned by the American Medical Associa-
tion since the 1950s. Anyone still thinking hypnosis is evil is
caught up in a cultural myth, which is a kind of trance all by
itself.
So what is hypnosis?
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