I knew your hardwired human interest in battle would make
you at least curious about my opening line. From there, I wove a
story about how we humans crave conflict, and how you can use
that fact to create stories no one can resist.
The truth is, I did not have a fight with my neighbor. I live in
the Hill Country outside Austin, Texas. I don’t even know my
neighbors.
But by beginning this chapter with the hint of a conflict, I got
your attention and got you to read all of this.
See how it works?
What Everyone Will Always Read