and now suddenly you’re thinking about food. Or my mention of
the attractive young woman might remind you of sex, and sud-
denly your mind is off in a naughty place.
Where didyour mind go, anyway?
Again, stories contain triggers. Schank calls them “reminders.”
These triggers are reminders of previous thoughts. Those triggers
will cause people to mentally drift into an imagery experience that
may or may not serve you.
If you want people thinking about food, mention lunch. If you
want people thinking about sex, mention the attractive young
woman. But also be aware of what is happening here. Your words
are causing activity in the other person’s mind.
This is what happens when anyone has a conversation. One sen-
tence said by one person leads to a reminder in the other person,
which leads to their saying something. The next person then hears
a reminder and makes their statement. Two people in rapport and
talking a mile a minute are two people experiencing reminders.
All of this is good news for you and your Hypnotic Writing. You
want to consciously control your visitor’s mental experience
through your Hypnotic Writing. Again, use stories to convey your
message. But keep in mind that the words you use within those
stories will trigger reminders.
You want people thinking of you in a positive way, so refrain
from any negative reminders. Keep people focused on what they
get from your product or service, and keep them focused with a
story that reminds them of their wants.
As you read this book, you will start to remember stories that
have influenced you.
But what about just transforming your existing copy into Hyp-
notic Writing? How do you take your existing sentences and add to
them or actually rewrite them to give them more power? How do
you do that?
Well, let’s see.
Reminders as Triggers